Senior Brand Manager 100%

ppbAs the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry. /b /p pJoin the team and support us on our mission. /p h3THE POSITION /h3 pThe Senior Brand Manager contributes to shaping and executing a sustainable and profitable plan for FIFA’s tournament brands, aligned with the overarching FIFA Brand Strategy and designed to support the organisation’s global vision and strategic objectives, under the leadership of the Head of Brand Creative Services. /p pThe candidate is the brand project lead of Tier 1 Men tournaments, responsible for developing and delivering the tournament brand platform and full suite of assets as well as supports on the comprehensive integration of the brand partners across the 360-activation plan. Notably, the candidate will be responsible of leading the brand development and deployment for the FIFA World Cup 2030. /p h3These are your key tasks: /h3 ul liChampions the strategic development of integrated brand positioning and tournament narratives, ensuring each major competition reflects FIFA’s global vision while resonating with diverse audiences and markets. /li liPartners closely with internal stakeholders, and local organising partners to create distinctive brand platforms that are insight-driven, future-focused, and aligned with FIFA’s overarching identity system. /li liIntegrates brand strategy with audience intelligence and market data, leveraging research, fan insights, and performance metrics to shape brand narratives, guide creative direction, and optimize campaign effectiveness across global markets. /li liDevelop the tournament brand assets full suite in close collaboration with tournament project teams, commercial and media partnerships, various stakeholders across the organisation and local organizing/hosting stakeholders. Ownership over process and timelines, from brief to execution. /li liManages the delivery of brand tournament related assets (including official marks, official event look of the games, official mascots, official trophies …), printed/digital materials, and brand manuals to the highest standards of quality and consistency. /li liEnsures adequacy and brand consistency of any brand development across touchpoints. Expertise in Brand Events dressing (event look management) is mandatory. /li liAnticipates and proposes commercially relevant branded propositions to enhance commercial offering to partners. Anticipates partners delivery timelines and supports partners rights delivery needs. /li liTranslates brand strategy into compelling creative direction hand in hand with senior creative partners both in house and in agency, overseeing the articulation of core themes and storytelling frameworks that drive consistency and emotional impact across all activation channels. /li liSafeguards and evolves FIFA’s brand equity across internal and external partners, ensuring strategic alignment, creative integrity, and cross-functional execution excellence throughout the brand lifecycle. /li /ul h3YOUR PROFILE /h3 pbWe work hard at FIFA. /b /p pbWe are dedicated, ambitious and innovative. /b /p pAnd we respect our values. Always. /p pFor all roles, we seek talented people with an entrepreneurial spirit and a global mindset. /p pThe specific competencies we require for this position are: /p ul liExperience in a global brand management brand delivery function, preferably in large sports organisations /li liProven experience leading brand development and strategic planning process /li liAdjacent experience in partner rights delivery, event dressing operations preferred /li liExperience in leading go-to-market, 360 brand launch plans /li liInternational experience in global sports events delivery is a strong plus /li liNote: This is not a creative role – this is a brand management role /li liUniversity degree or equivalent in business, sports or events management /li liFluent in English /li liProficient in Word / PowerPoint / Excel /li liEvents Branding deep understanding /li liPartnership rights delivery deep understanding /li liBusiness driven with strong analytical skills /li liGoal oriented and result-driven, strong decision making skills /li liHas a sense of creativity and aesthetic sensitivity /li liWell-structured and great organizational skills /li liAbility to manage multiple projects in cross-functional collaboration /li liStrong written and verbal skills, able to present strategy and concept to partners and /li limanagement /li liEntrepreneurial spirt with innovative mind-set /li liFlexibility /li liSelf-Motivation /li liEmpathy /li liNegotiating skills /li liPolitical savvy /li liTeamwork abilities /li liAbility to travel as required (30%) /li /ul h3PERKS BENEFITS /h3 pbThe biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters. /b /p pAlongside that privilege, we also offer some extra perks and benefits: /p ul libHealth and fitness: /bRegular football sessions for all abilities, plus on-site gym. /li libHome office: /bUp to two days of home office per week if work permits and home office allowance for all. /li libLanguage courses: /bOffered to all staff to aid personal and professional growth. /li libContinuous learning /b: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it. /li libPension: /bFlexible pension benefits with generous employer contributions. /li libRelocation assistance: /bA dedicated team will be on hand to support your relocation. /li libSustainability: /bWe support all employees using public transport. /li libVacation: /bMaintain a healthy work/life balance with a generous vacation allowance. /li libVolunteering: /bMake an impact beyond your regular role and bond with colleagues by volunteering with one of our partners. /li /ul h3Über FIFA /h3 pbWe are FIFA, the global governing body for football. /b /p pOur vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women’s World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women’s World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting. /p pWe are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay. /p h3Arbeitsort /h3 pZürich /p pbFIFA /b /p pFIFA Strasse 20 /p p8044 Zürich /p /p #J-18808-Ljbffr