Fund Raising Specialist (Personalization & Experimentation), P-3, TA (364 days), post # 131351,[...]

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Contract type

• Temporary Appointment

Locations

Headquarters

• Switzerland

Functional Area

External Relations

• Fund Raising
• Partnerships

Position level

• P-3

Fund Raising Specialist (Personalization & Experimentation), P-3, TA (364 days), post # 131351, IG, PFP, Geneva, Switzerland

Apply now Job no: 577586
Contract type: Temporary Appointment
Duty Station: Geneva
Level: P-3
Location: Switzerland
Categories: Partnerships, Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF seeks a Fundraising Specialist (Personalization & Experimentation) to work with the Private Fundraising and Partnerships (PFP) in Geneva to provide support to teams across UNICEF.

The main purpose of the job is to support markets with experimentation & testing, audience personalization, CRO, and audience-centricity campaigns.

The incumbent will provide technical fundraising expertise and guidance on optimizing personalization experiences and testing to maximize revenue.

How can you make a difference?

Personalization Strategy and Roadmap:

• Develop and implement a personalization strategy that aligns with UNICEF’s audience-centric strategic business objectives.
• Create a long-term roadmap for personalization initiatives, identifying opportunities and prioritizing projects.
• Collaborate with stakeholders across the organization to ensure the personalization strategy is aligned and supported.

Experimentation and A/B Testing:

• Design and execute A/B tests and other experiments to optimize the website, mobile app, and digital experiences.
• Analyze test results, interpret data, and provide recommendations to drive continuous improvement.
• Establish a culture of experimentation and data-driven decision-making.

Personalization Engine Management:

• Oversee the selection, implementation, and maintenance of personalization platforms and technologies.
• Ensure the personalization engine is configured and optimized to deliver personalized experiences.
• Manage and coordinate with the technical team responsible for integrating and maintaining the personalization platform.

Content and Experience Personalization:

• Work with content, marketing, and product teams to identify personalization opportunities and implement targeted experiences.
• Develop and manage personalized content, offers, and recommendations for various customer segments and touchpoints.
• Ensure personalized experiences are consistent across channels and devices.

Customer Segmentation and Targeting:

• Analyze customer data, behavior, and preferences to create detailed customer segments.
• Develop targeting strategies to deliver personalized experiences to specific customer groups.
• Collaborate with data and analytics teams to leverage customer insights for effective personalization.

Cross-Functional Collaboration:

• Facilitate knowledge sharing and best practices across the organization to drive continuous improvement.
• Provide training and support to team members on personalization techniques and tools.
• Identify opportunities to enhance the personalization program and implement innovative solutions.
• Continuously test, learn and iterate to improve the effectiveness of personalization efforts.

To qualify as a champion for every child you will have…

Education:

• An advanced University Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required.
• Alternatively, a first-level University Degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five years of progressively responsible work experience in international digital campaigns, marketing, and digital fundraising areas, with a specific focus on areas such as digital acquisition, digital analytics, CRO, personalization and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management is required.
• Experience in the above in both agency and charity environments is an asset.
• Analytics and tracking, A/B testing, CRO, SEO, online paid media, web and donation forms development, UX, Optimizely platform is required.

Language Requirements:

• Excellent communication skills (written and verbal) in English is required.
• Knowledge of Spanish and other official UN languages (Arabic, Chinese, French, Russian) is an asset.

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it.

Advertised: 20 Dec 2024 W. Europe Standard Time
Deadline: 02 Jan 2025 W. Europe Standard Time

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