Sr. Product Manager (Incentives and Variable Marketing)

We made history and now we work to transform the future – for our customers, our communities and our families.

You'll see your work on the road every day, helping people move freely and pursue their dreams.

At Ford, you can build more than vehicles.

Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility.

If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you.

Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

The Dealer Tools Product team is seeking a Senior Product Manager to lead the modernization of the Variable Marketing & Incentives AI platform and its supporting toolset.

This role is responsible for shaping product strategy from early discovery and journey mapping through roadmap development and delivery execution.

The ideal candidate will partner closely with business stakeholders, dealers, engineering, and cross‑functional teams to identify opportunities, define solutions, and drive end‑to‑end execution across a complex, high‑impact product domain.

Although this is classified as a remote position, candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

We also have a strong preference for those living in eastern or central time zones.

What you’ll do...

• Traditional Digital Agile based Product Development leading teams through value delivery and planning in a Sprint based methodology alongside AI tools to boost productivity.
• Lead discovery and journey‑mapping efforts to identify pain points, opportunities, and priorities across the retail and commercial incentives experience.
• Partner with stakeholders and dealers to understand business challenges, operational friction points, and unmet needs within the incentive’s ecosystem.
• Sit with Users, Dealers and Consumers to research, document, understand and incorporate pain points.
• Leverage data and market insights to evaluate performance, prioritize opportunities, and inform product decisions that maximize business impact.
• Develop and maintain a forward‑looking product roadmap and action plan, incorporating agile feedback loops and flexibility for continuous optimization.
• Align stakeholders, engineering, and leadership around the product vision, execution strategy, and long‑term objectives for the incentives platform.
• Define product strategies that balance global platform consistency with regional market, dealer, and incentive program requirements.
• Define success metrics and monitor product performance to ensure roadmap investments deliver measurable business and customer outcomes.
• Drive the transformation of current‑state business processes from batch‑based operations with limited predictability to a modern, guided experience that proactively recommends incentives and projected outcomes..
• Reimagine the business processes that support incentives with predictive intelligence, automation and technology to optimize KPIs and value drivers.
• Partner with engineering to define and execute a scalable migration and cutover strategy for the modernized platform.
• Establish new operational procedures, controls, and monitoring capabilities to support incentives management at scale.
• Collaborate with internal data teams to enable new data streams that support analytics, operational intelligence, and continuous business improvement.
• Synthesize competitive insights, technical roadmaps, and financial considerations into compelling executive‑level materials that support strategic alignment, investment decisions, and program growth.

You’ll have...

• Bachelor’s Degree or equivalent combination of relevant education and experience
• 8+ years of product management experience or equivalent with demonstrated ability to deliver strategic outcomes in a fast‑paced, innovative environment. Other skills to include:
• Experience using AI tools to deliver business artifacts and engineering support faster.
• Deep understanding of the product development lifecycle.
• Experience leading agile product teams and coordinating across engineering, UX, research, and architecture to drive value delivery.
• Strong verbal and written communication skills, with the ability to translate complex technical concepts for non‑technical audiences.
• Strong leadership and stakeholder management skills, including the ability to influence dealer partners and senior leadership.
• Proven ability to make trade‑off decisions across customer needs, business value, technical constraints, and operational complexity.
• A strong customer mindset and passion for building products that solve meaningful user and business needs.
• Proven ability to operate effectively within complex organizations.

Even better, you may have...

• MBA or Master’s Degree
• Domain expertise in dealer operations, incentives, or variable marketing strategy.
• Experience building products for global markets, with an understanding of how regional dealer operations, incentive models, and business processes vary across geographies.
• Define and communicate opportunities to apply AI in support of data‑driven optimization, incentive strategy, and decision‑making.
• Experience building AI based tools as a fundamental component (not just using AI).
• Experience in corporate strategy, product strategy, consulting, or related strategic discipline.
• Experience leading change management and adoption planning to support successful rollout of new platform capabilities across stakeholders and markets.
• A strong understanding of the software systems that support the platform, or the ability to learn them quickly to inform future trade‑off and investment decisions.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice.

You can choose what your Ford future will look like: will your story span the globe, or keep you close to home?

Will your career be a deep dive into what you love, or a series of new teams and new skills?

Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above?

• No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $132,800- 250,800.

Final determination of salary grade will be based on candidate’s skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers. co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States.

Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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