Creative Strategist (m/w/d) - German Speaking

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare.

Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer‑centric innovation to make evidence‑based healthcare more accessible, convenient, and effective.

To date, we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations.

Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.

What You'll Do

• Own the Meta Creative Testing Engine Build and run our creative testing roadmap: the hypotheses, the angles, the priorities.

Design a rigorous sprint cycle — brief → produce → test → analyse → scale or kill, and systematically compound what works.

Be the person who turns a weak hook rate into a new brief by Monday.

• Turn Audience Insight into Creative Direction.

Mine reviews, Reddit threads, customer interviews, and community signals to build genuine audience understanding.

Distil complex insight into a single, sharp idea.

Define the problems, personas, and angles that make our creative resonate, and document them so the whole team levels up.

• Partner on Influencer and UGC Content.

Work closely with the influencer team to ensure creator content is built for performance - translating data signals and audience insights into clear creative direction.

You're not running the influencer function, but you shape what "good" looks like for paid amplification.

• Manage Creative Production. Build and manage our roster of designers, videographers, and creator partners. Set a high bar. Own quality control and delivery discipline.
• Translate Data into Creative Decisions.

Be fluent in hook rate, thumb‑stop rate, CTR, CPM, CAC, and ROAS, and use those metrics to make better creative, not just report on it.

Every sprint should end with clearer priorities than it started with.

• Drive Cross‑Functional Impact.

Partner with Performance, Growth, Brand, and Analytics to align creative strategy with broader acquisition goals.

You're the connective tissue between "what our brand stands for" and "what actually converts on Meta."

• What You'll Bring
• 3‑5+ years in performance creative or growth marketing with a strong Meta track record – you've built and run a testing engine, not just managed one.
• D2C background in health, beauty, wellness, nutrition, or subscription – you understand the customer journey and what drives conversion in these categories.
• Deep expertise in Meta campaign structure, creative testing best practices, and how to read creative‑level data.
• Experience briefing and managing UGC creators, freelancers, and/or influencers end‑to‑end.
• Strong analytical instincts – you can move from a metric to a brief without needing someone to bridge it for you.
• A sharp eye for copy and design – you know when something is off‑brand and you push back constructively.
• Fluency in German and English – you genuinely understand how German audiences think, talk, and buy.

Why work with us?

• Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare.

Your work will directly influence customer outcomes, retention, and long‑term growth across one of Europe's most exciting digital health platforms.

• Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations.

To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.

• Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success.

You'll join a collaborative, ambitious, and mission‑driven environment with regular company events, team budgets, and employee referral bonuses.

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