Senior E-Commerce Growth Manager (m/w/d)

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare.

Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer‑centric innovation to make evidence-based healthcare more accessible, convenient, and effective.

To date, we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations.

Based in Berlin and operating internationally, we're building the future of digital healthcare — and we're looking for exceptional people to join us on this journey.

As Senior E-Commerce Growth Manager, you are responsible for the growth of the FORMEL SKIN online shop.

Your objective is to scale shop revenue by a double‑digit percentage.

This requires a thorough understanding of all dynamics behind shop growth — performance marketing, on‑site conversion, basket size, repeat purchase, assortment and margin — and the ability to translate that understanding into a prioritised roadmap and measurable results.

You will set the commercial agenda for the shop, analyse performance yourself, and specify requirements for our development team.

The role is highly cross‑functional: you will work closely with Marketing, Product, BI and Tech on a daily basis.

• What You'll Be Doing
• Own shop revenue, conversion rate, average order value and contribution margin as your core KPIs, including budgeting, forecasting and delivery against plan
• Break growth into its underlying drivers (traffic, conversion rate, average order value, purchase frequency), diagnose performance issues directly from the data, and translate findings into concrete actions — working with BI to build reporting the business can rely on
• Identify and size growth opportunities and recommend commercial priorities to the leadership team
• Own and continuously improve the on‑site funnel from first click to completed order, using funnel analysis and session data to find drop‑offs and structured testing to fix them
• Work with Performance Marketing on channel strategy, budget allocation and ROAS/CAC targets, align paid activity with commercial priorities, and ensure landing pages and on‑site content support campaign activity
• Support SEO, CRM and lifecycle initiatives that grow high‑quality traffic and repeat purchase, in cooperation with the respective owners
• Develop measures to increase average order value, including bundling, sets and routine‑based selling
• Contribute category knowledge to assortment, pricing and range planning decisions, and support product launches from on‑site positioning through to post‑launch performance analysis
• Define and prioritise the shop development roadmap, including subscription and replenishment models, payment and checkout optimisation, personalisation, tracking and data infrastructure, and expansion across our European markets
• Write clear, well‑scoped requirements and briefs for developers and manage delivery against them
• What You Need To Shine
• At least 4 years of professional experience in D2C e‑commerce, with direct responsibility for the growth of an online shop
• Demonstrable track record of scaling a shop: you can explain the measures you implemented and the results they delivered
• Experience owning a commercial number, including budgeting, forecasting and delivering against plan
• Sound understanding of the full e‑commerce lever set — traffic and channel mix, conversion, average order value, promotions, retention and margin management — and the ability to work credibly with Performance Marketing, CRM and SEO specialists
• Strong analytical skills: confident with GA4, shop analytics and BI tools such as Looker or Tableau, experienced in funnel analysis and A/B test design, and able to build and interrogate a commercial model independently.
• SQL is an advantage
• Proven CRO experience with a measurable impact on relevant KPIs
• Practical experience managing a Shopify store, combined with the technical literacy to specify requirements for developers precisely and assess technical trade-offs — including a working understanding of headless setups, tracking, APIs and CDPs
• Experience in trading and commercial planning: assortment, pricing, promotions and product launches
• Strong communication and stakeholder management skills, with the ability to influence cross‑functional teams without formal authority and to present and defend commercial positions to senior stakeholders
• A hands‑on, self‑directed working style, with the ability to prioritise and make decisions in a fast‑moving environment, ideally gained in a high‑growth company or scaleup
• An advantage: experience with subscription or replenishment models, multi‑market shop setups, and a background in skincare, beauty, health, supplements or a comparable considered‑purchase category
• Fluent English; German is an advantage

Why work with us?

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you will take on end‑to‑end responsibility for the online shop, a core commercial channel of a fast‑growing health tech business.

You will shape and execute the strategy that determines how customers discover and purchase our products, work alongside experienced colleagues across growth, product and technology, and have a direct, measurable impact on how digital dermatology reaches people.

• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations.

To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.

• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success.

If you're passionate about collaborating with like‑minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.

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