Senior Paid Search Marketing Manager (m/f/d)

At FORMEL SKIN, we’re redefining how dermatological care is accessed — combining medical excellence with cutting‑edge technology to build a truly global online dermatology clinic. Having already delivered over one million treatments and backed by leading European health and consumer investors, we’ve recently joined forces with MANUAL / voy to create one of the most ambitious health tech platforms globally. As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating — and building exceptional teams is central to making that happen.

As a Senior Paid Search Marketing Manager (m/w/d) at FORMEL SKIN, you will play a key role in transforming performance marketing into a growth powerhouse. Your main focus will be on developing and executing data‑driven, impactful strategies across multiple paid channels.

What you’ll be doing

• Own and scale the Paid Search channel end‑to‑end, turning it into a key growth driver for the business.
• Restructure, rebuild, and optimize accounts to reflect best practices and what great looks like.
• Build and execute a clear testing roadmap — from keywords and audiences to bidding strategies and ad copy.
• Lead the charge on account health: continuous clean‑up, smart audience segmentation, and automation where it drives value.
• Transform complex data into sharp insights that power fast decision‑making and measurable results.
• Collaborate with cross‑functional teams (brand, product, analytics, media) to ensure search is fully integrated into the growth engine.

What you need to shine

• 5+ years of hands‑on Paid Search experience with a proven track record of scaling accounts and budgets.
• Deep expertise in Google Ads, Shopping, and SEM best practices, with the curiosity to keep pushing beyond the obvious.
• Analytical firepower — fluent in data, comfortable with attribution models, and obsessed with performance metrics.
• Creative mindset for building and testing ad copy that cuts through and converts.
• Ability to thrive in a fast‑paced, high‑growth environment where speed and precision matter.
• A proactive problem‑solver who can balance operational excellence with bold, strategic thinking.
• Fluency in English and German.

Why work with us?

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you’ll be at the forefront of scaling performance marketing in a high‑impact healthtech environment. This is more than just a marketing role—it’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you’re passionate about collaborating with like‑minded individuals, you’ll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.