Senior Paid Social Marketing Manager (m/f/d)

At FORMEL SKIN, we’re redefining how dermatological care is accessed — combining medical excellence with cutting-edge technology to build a truly global online dermatology clinic. Having already delivered over one million treatments and backed by leading European health and consumer investors, we’ve recently joined forces with MANUAL / voy to create one of the most ambitious health tech platforms globally. As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating — and building exceptional teams is central to making that happen.

As a Senior Paid Social Marketing Manager (m/w/d) at FORMEL SKIN, you will play a key role in transforming performance marketing into a growth powerhouse. Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels.

What you’ll be doing

• Take full ownership of the paid social engine (Meta, TikTok, Snapchat, etc.) and turn it into a growth powerhouse.
• Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking.
• Lead campaign planning, execution, and optimization across multiple markets with relentless focus on impact.
• Drive creative strategy: brief, test, and iterate with partners to find breakthrough concepts that scale.
• Transform data into actionable insights, spotting opportunities and making fast, informed decisions.
• Partner across teams (brand, product, analytics, media) to keep performance marketing at the core of company growth.

What you need to shine

• 5+ years of hands-on performance marketing experience with deep expertise in paid social.
• A proven record of scaling campaigns and managing significant budgets in a high-growth environment.
• A data-first mindset, with the ability to interpret complex performance metrics and act decisively.
• Strong creative instincts and the drive to test, break patterns, and discover what truly works.
• Confidence to lead while remaining deeply operational and execution-oriented.
• Curiosity, speed, and resilience — thriving in an environment where priorities shift and growth never slows.
• Fluency in both English and German

Why work with us?

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role—it’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
• Benefits to perfectly fit you: every candidate is unique, and we\’re dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you\’re passionate about collaborating with like-minded individuals, you\’ll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.