Senior Performance Marketing Manager (m/f/d)

At FORMEL SKIN, we\’re at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We\’ve made significant strides, garnering support from some of Europe\’s most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany\’s largest health tech Series A round.

To date, we\’ve successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we\’re committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

As a Senior Performance Marketing Manager (m/w/d) at FORMEL SKIN, you will play a key role in transforming performance marketing into a growth powerhouse. Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels.

• Turn performance marketing into a growth powerhouse by bringing experience across Paid Social, Paid Search, Display/Video, Native, and Affiliates, with deep expertise in at least one core channel.
• Build and execute bold strategies that combine data-driven rigor with creative problemsolving.
• Lead campaign planning, execution, and optimization with relentless focus on measurable impact.
• Transform complex data into sharp, actionable insights that drive fast and informed decision-making.
• Drive creative strategy and testing: brief, iterate, and scale breakthrough concepts and formats.
• Continuously test and optimize targeting, bidding, and messaging to unlock incremental growth.
• Collaborate cross-functionally with brand, product, analytics, and creative teams to keep performance marketing at the heart of company growth.
• Stay on the pulse of platform innovation and automation (AI, programmatic, attribution models) and translate it into growth opportunities.

• 5+ years of hands-on performance marketing experience with deep expertise in one major channel:
  • Paid Social (Meta, TikTok, Snapchat, etc.)
  • Paid Search (Google Ads, Shopping, SEM)
• A proven record of scaling campaigns and managing significant budgets in a high-growth environment.
• Strong analytical firepower: fluent in performance metrics, attribution models, and datadriven decision-making.
• Creative instincts and the curiosity to test, break patterns, and discover what truly works.
• Proactive problem-solver with the speed, resilience, and adaptability to thrive in a fastchanging growth environment.
• Strong English communication skills required; German is a plus.
• Nice-to-haves: Experience across multiple channels, partner/network management, or programmatic platforms.

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you\’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role—it\’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
• Benefits to perfectly fit you: every candidate is unique, and we\’re dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you\’re passionate about collaborating with like-minded individuals, you\’ll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.