International Event & Experiential Marketing Manager (m/f/d)

An old van, a few euros in your pocket and a desire for independence. That's all it takes to get started.

Because every study comes to an end at some point, Mirco and Lorenz asked themselves the big question in 2002: Where to go with the meaning of life?

The answer for them: to go where they like to be most - to their favorite café, their favorite bar, or directly at the beach.

A kola was needed - as a cultural asset, not as a mass product.

No sooner said than done, the recipe was developed - not too sweet, but with plenty of caffeine to take home for the night.

In addition, faces printed in black and white on beer bottles, with a name as hanseatic and honest as the cosmopolitan homeland.

Allow me, fritz.

Today we are a bit bigger, spritzers and sodas have been added, the glass bottles are small and the contents remain natural.

The journey continues. To all those who go through life awake. Because the world belongs to the awake.

fritz is fritz?

You don't believe this yourself.

With us, you can make the special visible and, above all, make the difference yourself.

After all, you don't work for a beverage company, but embody the fritz feeling in its brightest form.

You juggle numbers and words just as well as you do with the fritz people - because they are your colleagues.

Confidentiality, fun, passion, independent work, loyalty and commitment are a matter of course for you?

Then a varied and challenging job in a highly motivated team awaits you: lots of fun at fritz.

• For our head office in Hamburg we are looking for you as soon as possible as a
• International Event & Experiential Marketing Manager (m/f/d)

As international Event & Experiential Marketing Manager (m/f/d) you are responsible for fritz-kola's global event & experiential framework and its execution across the international focus markets (Germany self-executes via its own team).

• Framework & Orchestration
• Own the global event & experiential toolkit and the standards all markets execute against; develop creative concepts for on-trade activations, festivals and potential own events.
• Own event partnerships (per the Lead's strategy) and manage the event agency & freelancer pool.
• Operational Responsibility (international focus markets)
• Plan, execute, control and measure all event activity end-to-end across the focus markets – from proposal to cost control, including brand presence before, during and after and on-site provider selection.
• Deliver the annual brand-building event plan for focus markets; provide event guidelines for brand-selling and B2B events in non-focus markets (run by local sales & distribution partners).
• Execute guerilla and sampling activations across the focus markets with the Brand Activation Manager.
• Manage event logistics, tools and suppliers (together with Procurement), and own budget planning and tracking.
• Amplification, Insight & Collaboration
• Lead amplification of event moments – feed the Media & PR team content for social and PR (360° activation).
• Track event KPIs and deliver monthly reports; monitor competitors and trends and stay networked in the event, festival, gastro, music and culture scene.
• Partner closely with the German event team and the Explorer Camp for execution excellence and shared learning.
• University degree, ideally in event management and/or marketing/communication
• 3+ years in event or experiential marketing – ideally in an international brand-led / FMCG company or event agency.
• International experience and mindset, comfortable across multiple markets and cultures
• fluent English is essential, a further language (especially German or Spanish) an advantage
• Hands-on mentality - someone who lends a hand at events and sorts things out proactively; curious, open, and thriving in an agile, mid-sized environment.
• Confident with MS Office and reporting tools; SAP an advantage; driving licence.
• independent: Courageous and unapologetic – a wild heart willing to break new ground.
• passionate: deep events expertise and genuine affinity for the music, festival, art & culture scene – puts live experience first, creating moments that bring people together.
• honest: Strong communicator and negotiator with excellent organisation and project-management skills; a creative problem-solver with a bias for action and operational excellence.
• Work-life balance thanks to flexible hours and a hybrid working model
• Easy access: Our modern office is centrally located and easily accessible from all directions.
• Fair compensation model: Your salary for this position does not depend on your gender or negotiating skills, but rather on your relevant professional experience to date
• Even more fair: Christmas and vacation bonuses, variable annual bonus, Job Rad, crates of fritz and fritz apparel for free, a monthly benefit budget you can use however you like (including Urban Sports, Deutschlandticket) – and so much more
• Sensational onboarding and unforgettable fritz moments at our fritz parties and team events
• Growth together: We offer you an environment you can actively help shape. With us, you can combine flexibility, personal responsibility, and entrepreneurial thinking
• Always moving forward: The development of our fritzees is important to us!

That’s why you’ll go through top-notch training in our talent incubator and can further expand your skills on your own using our e-learning tool, Wachwelt

• Multi-award-winning, family-like workplace culture—kununu Top Company 2025, Great Place To Work® 2026

Then please send us your complete application documents as a PDF file via the link in the advertisement, stating your availability and your salary expectations.

Please make sure to answer all questions - we do not need a cover letter from you.

However, please do not forget to attach your current CV and relevant references.

By the way: no one has to pretend to be someone else.

You are who you are and that's great!

We're looking forward to your application, regardless of your origin, gender, religion or sexual orientation.