The Regional Sales Manager / Sales Strategy Director / Revenue Growth Lead leads sales performance, revenue growth, and commercial strategy across an assigned region, market portfolio, or customer segment. This role develops regional growth plans, strengthens sales execution, builds strategic customer relationships, and ensures that revenue, margin, pipeline, and market-share objectives are achieved.
The position works closely with Sales Leadership, Account Management, Marketing, Product, Customer Success, Finance, Operations, channel partners, and senior customer stakeholders. Responsibilities include setting sales targets, developing territory and account plans, managing pipelines and forecasts, guiding pricing and proposals, supporting key negotiations, improving sales productivity, and monitoring market conditions, customer needs, and competitor activity.
At leadership level, the role translates corporate commercial priorities into clear regional sales strategies, operating rhythms, and measurable performance plans. It leads and develops sales teams and partners, strengthens forecasting and CRM discipline, identifies new routes to market, and provides senior leadership with practical insight into revenue performance, growth opportunities, commercial risks, and investment needs.
Qualifications
- Bachelor’s degree in Business, Marketing, Sales, Management, Economics, Commerce, or a related field.
- MBA, sales certification, or relevant commercial qualification is an advantage.
- Significant experience in sales, business development, commercial strategy, account management, revenue operations, or a related field.
- Proven experience managing sales performance across a region, territory, market segment, customer portfolio, or channel network.
- Strong ability to develop regional sales strategies, territory plans, account plans, revenue forecasts, and growth initiatives.
- Demonstrated success in achieving revenue, margin, market-share, customer-acquisition, retention, or pipeline-conversion targets.
- Experience leading, coaching, and developing sales representatives, account managers, channel partners, business-development teams, or commercial leaders.
- Strong understanding of sales-pipeline management, opportunity qualification, account planning, forecasting, negotiation, proposal development, and contract processes.
- Ability to build and maintain trusted relationships with senior customers, distributors, partners, resellers, and internal stakeholders.
- Experience using CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, or comparable sales-management platforms.
- Ability to analyse sales, customer, market, product, pricing, profitability, and competitor data to guide commercial decisions.
- Experience with strategic-account management, channel sales, enterprise sales, solution selling, partner development, or market expansion is advantageous.
- Strong commercial and financial acumen, including budget management, discount governance, pricing, margin analysis, and revenue-performance management.
- Excellent communication, presentation, negotiation, influencing, stakeholder-management, and problem-solving skills.
- Ability to travel within the assigned region and represent the organisation professionally with customers and partners.
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