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- Aufgaben: Lead and scale global demand generation strategies to drive revenue growth.
- Arbeitgeber: Join GBTEC, a fast-growing SaaS company revolutionizing business operations with AI-powered solutions.
- Mitarbeitervorteile: Enjoy flexible work arrangements, competitive salary, and attractive social benefits like bike leasing.
- Warum dieser Job: Make a significant impact in a high-performance team while shaping marketing strategies for global expansion.
- Gewünschte Qualifikationen: 10+ years in B2B SaaS growth marketing with proven leadership and analytical skills.
- Andere Informationen: Work in a modern office with free drinks, gym access, and a soccer pitch.
Das voraussichtliche Gehalt liegt zwischen 72000 - 100000 € pro Jahr.
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Uncover the story behind GBTEC and meet the leadership team.
Join our team and seize your career opportunities at GBTEC.
As our Head of Growth Marketing (m/f/d) , you will be responsible for designing, executing, and scaling a global demand generation and pipeline acceleration strategy to drive new business and revenue growth. You will lead and develop a high-performing team, work cross-functionally with Sales leaders, Partner managers, Sales Operations, Marketing Operations, Content, and Design teams to optimize full-funnel performance. This is a high-impact, strategic role in a fast-growing SaaS environment, reporting to the CMO.
Responsibilities
- Develop and execute GBTEC’s global growth marketing strategy to drive lead generation, pipeline acceleration, and revenue growth.
- Grow and lead a global high-performing demand generation team of 8 people, scaling efforts across digital paid media, ABM, and Field Marketing campaigns.
- Own cross-functional alignment with Sales, Sales Operations, and Marketing Operations to define and execute ABM and outbound/inbound/lifecycle marketing programs.
- Set clear objectives and KPIs, ensuring accountability and professional development within the team.
- Foster a culture of innovation, collaboration, and continuous learning , promoting data-driven decision-making.
- Drive performance and efficiency by implementing best practices, automation, and streamlined processes.
- Own multi-channel campaign execution (Paid Search, Social, SEO, ABM, Email, Web Optimization, and Events) to drive SQLs and revenue.
- Partner with Brand and Content teams to ensure compelling storytelling and value messaging across all touchpoints and to optimize CTAs.
- Collaborate closely with Marketing Operations and Sales Operations to develop data-led attribution models to measure campaign effectiveness and ROI .
- Manage and optimize the marketing budget dedicated to demand generation programs and campaigns to maximize pipeline and revenue impact.
- Oversee and execute Field Marketing strategies to drive local pipeline growth and regional engagement .
Your profile
- 10+ years of experience in global demand generation, performance marketing, and growth marketing within B2B SaaS.
- Proven leadership experience, managing global teams and marketing budgets.
- Expertise in ABM, paid media, SEO, SEM, field marketing, email marketing, and marketing automation.
- Strong analytical skills with experience in CRM, marketing attribution models, and lead/pipeline forecasting.
- Hands-on experience with Salesforce, LinkedIn Ads, Google Analytics, ABM tools (e.g., 6sense, Zoominfo, Demandbase), Asana, Semrush.
- Proven track record in building multi-channel growth programs and campaigns, increasing SQL conversion rates, and influencing revenue growth.
- Excellent communication and stakeholder management skills, with experience aligning Marketing and Sales teams.
Why us?
- High-impact role within the Marketing leadership team and with direct influence on global revenue growth.
- Work at a fast-scaling SaaS company with significant investment in international expansion.
- Opportunity to shape a world-class Marketing and GTM team, collaborating with Sales and Product.
- Competitive salary & benefits, including flexible work arrangements.
- Attractive social benefits such as direct insurance and capital-forming benefits.
- Bike leasing option and access to the corporate benefits platform.
- Modern, high-performance working environment and work equipment.
- Free drinks, coffee, and our own attractive office building with gym and soccer pitch.
Interested?
Then click on \“Apply now\“. Your application should include a CV in tabular form as well as your certificates (work and degree certificates, overview of grades if applicable) and optionally a cover letter.
Upload your documents
Please upload your CV and other documents (certificates, cover letter, etc.) (max. 20 MB in total).
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Bochum or remote Head of Growth Marketing (m/w/d) Arbeitgeber: Gbtec Ag
Kontaktperson:
Gbtec Ag HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Bochum or remote Head of Growth Marketing (m/w/d)
✨Tip Number 1
Make sure to showcase your leadership experience in demand generation. Highlight specific examples where you've successfully managed teams and driven revenue growth, as this role requires strong leadership skills.
✨Tip Number 2
Familiarize yourself with the latest trends in B2B SaaS marketing, especially around ABM and multi-channel campaigns. Being able to discuss current strategies and tools will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Be ready to share how you've used analytics to optimize marketing performance and drive lead generation in previous roles.
✨Tip Number 4
Network with professionals in the SaaS industry, especially those who have experience in growth marketing. Engaging with others can provide insights and potentially valuable connections that could help you stand out in the application process.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Bochum or remote Head of Growth Marketing (m/w/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Growth Marketing position. Understand the key responsibilities and required skills, especially in global demand generation and performance marketing.
Tailor Your CV: Ensure your CV is in tabular form and highlights your 10+ years of experience in B2B SaaS growth marketing. Emphasize your leadership roles, specific achievements in demand generation, and familiarity with tools like Salesforce and Google Analytics.
Craft a Compelling Cover Letter: If you choose to include a cover letter, make it compelling by detailing your vision for the role and how your experience aligns with GBTEC's goals. Mention your approach to building high-performing teams and driving revenue growth.
Prepare Supporting Documents: Gather all necessary certificates, including work and degree certificates, and an overview of grades if applicable. Ensure that all documents are clear and professional, as they will support your application.
Wie du dich auf ein Vorstellungsgespräch bei Gbtec Ag vorbereitest
✨Showcase Your Leadership Experience
As a candidate for the Head of Growth Marketing, it's crucial to highlight your proven leadership experience. Be prepared to discuss specific examples of how you've managed global teams and marketing budgets, as well as how you've fostered a culture of innovation and collaboration.
✨Demonstrate Your Analytical Skills
This role requires strong analytical skills, so come ready to discuss your experience with CRM systems, marketing attribution models, and lead/pipeline forecasting. Prepare to share how you've used data to drive decision-making and optimize marketing strategies.
✨Align with Sales and Marketing
Collaboration between Sales and Marketing is key in this position. Be ready to explain how you've successfully aligned these teams in the past, particularly in executing ABM and lifecycle marketing programs. Highlight any specific campaigns that resulted in increased SQL conversion rates.
✨Prepare for Multi-Channel Campaign Discussions
Since you'll be overseeing multi-channel campaign execution, familiarize yourself with various channels like Paid Search, Social, SEO, and Email Marketing. Be prepared to discuss your hands-on experience with tools like Salesforce, LinkedIn Ads, and Google Analytics, and how you've driven revenue growth through these channels.
