Global Product Manager, Prevention & Restoratives (Commercial Development) m/f/d in Luzern

GC International AG, based in Lucerne, is a global leader in dental care and oral health. With more than 100 years of history, presence in over 100 countries, and a team of over 3,500 people worldwide, we are proud to support dental professionals with innovative, high-quality products that truly make a difference for patients. Our teams across Europe, North America, and Asia work together to develop and manufacture precision components for the dental industry, always focused on quality, innovation, and improving lives. At GC, we believe in working with care and purpose. Our company philosophy, SEMUI, is all about thinking from the standpoint of others, whether that’s our customers, our teams, or the people who use our products every day. It’s this mindset that helps us drive innovation, respect each other, and create real value for the future of oral health. If you’re looking to join a successful, global company with real career opportunities, we’d love to meet you.

About the Role

In this international role - as Global Product Manager, Prevention & Restoratives (Commercial Development) m/f/d - you will identify and develop new growth opportunities, commercial channels, partnerships and business models for our Prevention and Restorative portfolios . You will work closely with regional leaders, local organisations and cross-functional teams to turn market opportunities into clear and executable go-to-market strategies.

The role combines strategic business development with hands-on portfolio commercialisation. A key focus will be expanding our presence across channels such as pharmacies, e-commerce, Dental Service Organisations (DSOs), distributors and strategic key accounts .

You will also support selected lifecycle-management and commercialisation projects for the Fuji restorative portfolio , including positioning, pricing, packaging, artwork, tender and DSO opportunities.

Your responsibilities

Business development and market expansion

• Identify and evaluate new markets, channels, partnerships and commercial opportunities for the Prevention and Oral Care portfolio.
• Develop global channel strategies, with a particular focus on pharmacies, e-commerce, DSOs and relevant distributor models.
• Assess market attractiveness, channel readiness, distributor structures and commercial potential.
• Define market priorities and recommend phased market-entry and expansion plans.
• Support the development of distributor, strategic-partnership and key-account opportunities.
• Participate in commercial discussions and negotiations together with regional and local stakeholders.
• Enable local teams with practical go-to-market concepts, tools and implementation plans.

Portfolio commercialisation and product management

• Lead portfolio-readiness activities, including product positioning, value propositions, claims support, pricing, packaging concepts, artwork coordination and launch materials.
• Manage relevant stages of the product lifecycle, from opportunity assessment and business-case development through launch preparation, market activation and performance review.
• Translate customer, market and channel requirements into clear portfolio priorities and development needs.
• Coordinate cross-functional projects with Marketing, Regulatory, R&D, Supply Chain, Quality, Finance and local operations.
• Ensure that responsibilities, timelines, decisions and deliverables are clearly defined and managed.
• Support lifecycle-management initiatives for the Fuji glass-based restorative portfolio.
• Contribute to commercialisation projects involving packaging and artwork updates, pricing reviews, portfolio rationalisation and product positioning.
• Identify and assess relevant tender and DSO opportunities.
• Help develop suitable product, pricing and value-proposition approaches in cooperation with regional and local teams.

Market and commercial insights

• Gather and analyse market intelligence, customer feedback, channel data, competitor activity and commercial performance.
• Conduct market mapping, channel benchmarking, customer segmentation and competitor analysis.
• Develop commercial business cases and recommendations for market prioritisation, investments, product launches, pricing and portfolio decisions.
• Provide clear, timely and actionable recommendations to the Global Head of MI Dentistry.

Your profile

• At least five years of experience in dental product management, business development, commercial marketing or channel development.
• Strong understanding of dental prevention, oral care and/or restorative markets.
• Experience with OTC, pharmacy, e-commerce, distributor, consumer-health and/or DSO business models is highly desirable.
• Good knowledge of product lifecycle management, portfolio commercialisation, product positioning, pricing and launch planning.
• Demonstrated experience in product launches, packaging or artwork coordination and commercial business-case development.
• Experience working with distributors, local affiliates, regional commercial teams, DSOs or tender-based business models is an advantage.
• Knowledge of restorative dental materials, particularly glass ionomer cement portfolios, would be beneficial.
• Strong analytical skills and the ability to translate strategic opportunities into practical market-execution plans.
• Excellent stakeholder-management, presentation and negotiation skills.
• Confident working across cultures and functions within an international matrix organisation.
• Proactive, highly organised and comfortable combining strategic thinking with hands‑on project execution.
• Excellent written and spoken English; additional languages are an advantage.
• Willingness and ability to travel internationally.

Why Join GC International AG

At GC International AG, you will be part of a growing, innovative company with a global footprint. We offer a collaborative, international work environment where your expertise has a direct impact.

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