Senior Manager - Marketing Automation & Digital Demand Generation (f/m/d) in Düsseldorf

Responsibilities / Tasks

Strategic Leadership & Platform Ownership

Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy

Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization

Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting

Ensure seamless integration with CRM and the broader digital ecosystem

Balance global standards with divisional and market-specific requirements

Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

Serve as the strategic partner for Divisional Marketing teams

Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys

Provide playbooks, training and consulting to drive adoption and business value

Foster a global community to share best practices and scale successful use cases across GEA

Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact

Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

Your Profile / Qualifications

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
• Proven experience with leading Marketing Automation platforms
• Strong digital marketing background in an international, matrix organization, B2B background is a plus
• Track record in driving governance, process excellence, technology adoption and organizational change
• Strong analytical, stakeholder management and change leadership skills
• Fluent in English; German is a plus

What we offer:

• Work in a supportive, appreciative, and international team
• A modern work environment
• A wide range of personal and professional training and development opportunities to support your career
• Company pension scheme and accident insurance
• 30 vacation days per year plus December 24th & 31st off
• Employee benefits such as discounts on gym memberships, language courses, etc.
• Subsidized job bike scheme
• Good public transport connections with travel allowance
• One additional day off for volunteering
• Global bonus program

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