Digital Acquisition Specialist

As we accelerate our expansion in Germany, we are looking for an exceptional Digital Acquisition Specialist to lead our paid digital media activities and drive measurable business growth.

You will own the planning, execution and optimization. Strong focus on paid digital campaigns across all major advertising platforms, especially Google and Meta.

Working closely with Brand, CRM, Creative, Sales and external media agencies, you will ensure that every euro invested delivers maximum business impact. You will constantly test, learn and innovate to improve campaign performance and help establish Geely as a leading automotive challenger brand in Germany.

Key Responsibilities

End‑to‑End Execution of Paid Media Campaigns

• Own the end-to-end execution of paid media campaigns across Google, Meta, YouTube, Display Programmatic (demand gen etc.)
• Develop and execute performance marketing strategies focused on lead generation, vehicle consideration and test‑drive acquisition.
• Manage campaign setup, budget allocation, optimization and reporting.
• Continuously optimize campaigns to improve :
• Cost per Lead (CPL)
• Conversion Rate
• Quality of Lead
• ROAS
• Analyze campaign performance and translate insights into actionable recommendations.
• Build advanced audience strategies using first‑party data, CRM audiences and lookalike modelling.
• Lead A/B testing initiatives across creatives, landing pages, bidding strategies and audience segments.
• Collaborate with creative teams to develop high‑performing advertising assets.
• Challenge media agencies and platform partners to continuously improve campaign performance.
• Stay ahead of digital marketing trends, AI solutions and emerging advertising opportunities.
• Ensure best practices for campaign tracking, attribution and measurement.

Ensure Campaign Measurement

• Design and maintain automated reporting dashboards (Power BI, Looker Studio, etc.) providing real‑time visibility into media spend, lead generation performance, CPL, conversion rates, and campaign KPIs.
• Own the implementation, validation and maintenance of conversion tracking across all digital advertising platforms.
• Work closely with internal and external development teams to ensure accurate deployment of pixels, tags and event tracking.
• Manage and optimize tracking implementations using Google Tag Manager (GTM) for example.
• Configure and troubleshoot platform pixels, including Google Ads, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and other media platform tags.
• Collaborate with CRM, Analytics and IT teams to ensure end‑to‑end attribution and data quality.
• Support server‑side tracking initiatives and evolving privacy‑compliant measurement solutions.

3+ years of experience managing paid media campaigns. Proven expertise across Google Ads and Meta Ads Manager. Strong experience with Search, Performance Max, Display, YouTube, Demand Gen and Paid Social campaigns. Excellent analytical mindset with advanced reporting capabilities. Strong knowledge of GA4, Google Tag Manager and campaign attribution. Experience managing significant media budgets. Highly organized, autonomous and proactive. Structured working style with strong attention to detail and follow‑up discipline.

What Success Looks Like

Within your first year, you will:

• Build a best‑in‑class digital acquisition engine for Geely Germany.
• Deliver highly competitive lead generation performance.
• Continuously improve campaign efficiency through testing and optimisation.
• Establish scalable media frameworks supporting future vehicle launches.