Senior Content Designer, Human Interface Design

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!

Are you passionate about crafting intuitive, beautiful, and human‑centered digital experiences across vehicles, web, and mobile platforms?

Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle.

From in‑vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.

• What We Do
• Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond.
• Design
• Across

Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.

• Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.
• Innovate Interactions: We define how users navigate voice controls, advanced driver‑assist features, and connected services.
• Champion Safety & Accessibility: Every design is inclusive, distraction‑free, and aligned with global safety standards.
• Collaborate Across Teams: We work hand‑in‑hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life.

Why Join Us?

• Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide.
• Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design.
• Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.
• User‑First Culture: Every decision starts with empathy for the driver, passenger, and digital user.
• If you're ready to design the future of mobility, we'd love to meet you!

The Role

Shape digital products and experiences with excellent content design across platforms within the Human Interface Design studio.

What You'll Do

• Support content design work for assigned domains across various platforms, including web, mobile, or in‑vehicle.
• Support a vision for improved content standards and systems across the practice.
• Collaborate with designers, Customer Experience and Marketing team members.
• Design great experiences through clear and concise language.
• Your Skills & Abilities
• Known for being clear: You can communicate concepts as well as fine detail in one compelling narrative.
• Love good writing: You evaluate and look at the world through the lens of language.
• Strong written, visual, and verbal communication skills.
• A clear portfolio of work that showcases your ability to write and evaluate writing.
• Self‑starter with strong autonomy.

Comfortable identifying problem areas, tackling them independently, and sharing findings.

You create clarity rather than waiting for it to be provided.

• Can iterate quickly, form a clear design point of view, and navigate cross‑functional feedback. Strong sense of what needs a name, and what simply needs a clear interface label.
• Strong editorial and design sensibility. Love language but believe most software benefits from fewer words.
• Skilled in information architecture and taxonomy. Know how to simplify a complex menu structure.
• Kind, collaborative, and easy to work with. Build strong relationships and contribute to a positive team culture.
• Proficient in Figma.
• Preferred Qualification
• Deep understanding of human interface design best practices.
• Baseline understanding and continued curiosity of AI‑augmented UX writing workflows and processes.
• Experience following an in‑house design system and content standards.
• Sponsorship

GM DOES NOT PROVIDE IMMIGRATION‑RELATED SPONSORSHIP FOR THIS ROLE.

DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e. g., H‑1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

Work Arrangement

This role is categorized as hybrid. The successful candidate is expected to report to the office three times per week or other frequency dictated by the business.

Compensation

Compensation information is a good faith estimate.

The salary range for this role is (Position MIN and MAX from Pay Transparency Posting Salary Ranges).

Bonus potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellness benefit programs, including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

• Why
• Join

Us: We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture.

Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well‑being–at work and at home–so you can focus on realizing your ambitions.

Non‑Discrimination and Equal Employment Opportunities (U. S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities.

If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1‑800‑865‑7580.

In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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