Head of Brand Experiential (m/w/d)

OverviewAs the Head of Brand Experiential (m/w/d) for Genesis Motor Europe, you will be responsible for shaping and executing the experience of the brand across the region. Overseeing a team, it will develop and implement marketing activities to further its reputation of being audacious, progressive, and distinctly Korean.ResponsibilitiesTranslate brand DNA into best-in-class digital experiences that reinforce the Genesis vision.Develop and execute a holistic digital brand strategy that supports brand positioning, storytelling, and growth, utilizing digital marketing strategies such as social media influencing and E-Mail campaigns.Oversee a team to manage the planning of digital marketing campaigns, from concept and budgeting through to content creation and execution.Coordinate with Global HQ and regional stakeholder teams to launch new concepts and campaigns.Oversee all Genesis regional event briefs and creative presentations, from production to execution.Champion a seamless luxury customer journey across digital and physical environments.Manage regional media strategy, working with internal stakeholders and external agencies to deliver an effective media presence across the region.Ensure the brand’s digital presence delivers a premium, coherent, and immersive experience.QualificationsBachelor\’s Degree in Marketing or equivalent15+ years of professional experience, with 5+ within a team management position in a similar functionThorough understanding of automotive marketing processes and operationsExperience in luxury brand management, including VIP management and public relationsExperience in social media marketing strategy management, including influencer marketingUnderstanding of digital Marketing KPI management and data analysisStrong in Microsoft Office (Excel, Power BI)We offerA competitive salary and benefits packageFlexible working hours and a hybrid working policyContinued learning and professional developmentCar sharing and lease mobility programComplimentary daily lunch at our canteen and subsidized breakfast optionsComplimentary fitness facility and the opportunity to join various sporting clubsHighly international working environmentProfileSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Art/Creative and MarketingIndustries: Motor Vehicle Manufacturing #J-18808-Ljbffr