Business Development Representative

We are searching for a Business Development Representative (BDR) to drive direct and indirect revenue growth within Geotab’s SMB accounts, targeting fleets of 5 to 100 vehicles.

The role focuses on outbound outreach, account management, and developing sales strategies to meet Monthly Recurring Revenue (MRR) targets using the SPICED sales framework.

What You’ll Do

The BDR will manage an assigned list of SMB sales opportunities, initiate outbound outreach, and build sales strategies to generate and achieve MRR growth targets.

The role requires close collaboration with Revenue Operations, leadership, and the broader SMB sales team to develop strategic revenue plans and leverage internal sales systems.

• How You’ll Make an Impact
• Manage an assigned list of SMB sales opportunities & initiate outbound outreach.
• Build, evaluate, and implement sales strategies to generate new MRR for assigned opportunities.
• Document all selling strategies, engagements, and activities within Salesloft and SFDC to allow for effective revenue forecasting in accordance with minimum forecast accuracy metrics.
• Document all selling strategies, engagements, and activities within Salesloft and SFDC to meet minimum opportunity engagement metrics and qualify opportunities for quota retirement.
• Collaborate with other cross‑departmental stakeholders, including Revenue Operations, to leverage internal sales systems in accordance with best practices and in a manner that allows for effective oversight.
• Develop a deep knowledge base of the telematics and fleet management industry and maintain top‑of‑mind awareness of trends and shifts.
• Stay informed on the current competitive landscape in the category including leaders and startups.
• Provide input on new business opportunities, competitive analysis, market trends, and business environment.
• Collaborate with leadership to develop short and long term strategic revenue plans and forecasts.
• What You’ll Bring to This Role
• 1 - 3 years of required previous experience in Sales, Business Development, Customer development, Account management, and/or related fields.
• Proven track record in developing new business sales opportunities, preferably with experience or a strong aptitude in the telematics or fleet management industry.
• Post‑Secondary Diploma/Degree in Engineering, Business, or Commerce (equivalent combination of education and/or work experience in related fields may be substituted).
• Strong aptitude within Salesloft and SFDC to meet minimum opportunity engagement and forecasting metrics.
• Strong ability to leverage developing AI capabilities to augment selling activities for improved efficiency and win rates.
• Strong aptitude for understanding technical and business requirements, coupled with research and analysis skills to understand market trends and industry pain points.
• Excellent verbal and written communication skills, effective multitasking and time management, and a well‑defined sense of diplomacy (negotiation, conflict resolution, and relationship management).

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

EEO Statement

Geotab encourages applications from all qualified individuals.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.

We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.

If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at

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