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- Aufgaben: Lead the creation of marketing materials and drive innovative marketing strategies.
- Arbeitgeber: Join a forward-thinking company focused on sustainability and innovation in the B2B sector.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for collaboration and creativity.
- Warum dieser Job: Be part of a team that empowers sales and enhances customer experiences through innovative marketing.
- Gewünschte Qualifikationen: Bachelor’s degree in Marketing or related field; 5+ years of hands-on marketing experience required.
- Andere Informationen: Strong English skills needed; German is a plus. Passion for innovation is essential.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Looking for GESTRA products and services?
Role Purpose
The Gestra Division Marketing Manager will take an operational, hands-on approach to develop marketing materials and enablement tools that empower our Direct Sales (Sales Engineers) and Indirect Channels (Distribution Partners) for our division. The ideal candidate will work closely with internal teams and external partners to deliver industry-leading marketing solutions that drive business results. This role will include material development to broader lead generation efforts, cross-selling strategies, and long-term innovation in marketing efforts, such as the future Customer Experience Center.
- Do you like to grow with us?
- Be part of a dynamic and innovative team
- Opportunities for professional growth and career advancement
- A culture that values speed, agility, and inclusivity
- Opportunity to create the Marketing function within GESTRA, almost from scratch
- Lead the creation of marketing materials (physical and digital), including brochures, product sheets, presentations, videos, and webinars
- Collaborate with external agencies
- Work closely with sales engineers, product teams, and distribution partners
Lead Generation & Conversion to Opportunities:
- Lead Campaign Development
- Data Analysis
Cross-Selling Enablement Between Gestra and Spirax (both in Steam Thermal Solutions) Companies:
- Identify and develop sales collateral that facilitate cross-selling between our Gestra and Spirax companies
- Develop internal communication and sales training tools
Long-Term Priorities – Marketing Innovations:
- Develop long-term marketing strategies focused on creating new and innovative experiences for customers, such as the Customer Experience Center. Drive initiatives that develop the brand identity, enhance customer engagement, and position the company as an innovative leader in its sector.
Qualifications, Skills & Competencies:
- Bachelor’s Degree in Marketing, Business, or a related field (Master’s degree is a plus).
- 5+ years of marketing experience with an operational and hands-on focus, preferably in B2B or a related industry.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and work under pressure in a fast-paced environment.
- Analytical skills with the ability to measure the effectiveness of marketing campaigns and optimize for performance.
- Strong English communication skills (verbal and written); German language strongly appreciated. Additional languages are a plus.
- A passion for innovation, a forward-thinking mindset, and comfortable with technical business and sustainability related industry.
- Entrepreneurial, Collaborative, Delivery-driven, and a Fast-paced approach.
Experience:
- Experience working with external partners (agencies, vendors)
- Experience in developing customer-focused initiatives
- Knowledge of digital marketing tools (SEO, PPC, Social Media) and automation platforms (e.g., HubSpot, Marketo, Salesforce).
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Marketing Manager GESTRA Division Arbeitgeber: GESTRA AG
Kontaktperson:
GESTRA AG HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Manager GESTRA Division
✨Tip Number 1
Familiarize yourself with GESTRA's products and services. Understanding the specifics of what we offer will not only help you in interviews but also allow you to create more effective marketing materials that resonate with our target audience.
✨Tip Number 2
Network with current employees or industry professionals who have experience in B2B marketing. They can provide valuable insights into our company culture and the specific challenges faced in this role, which can give you an edge during the application process.
✨Tip Number 3
Showcase your project management skills by preparing examples of past campaigns you've led. Be ready to discuss how you prioritized tasks and met deadlines, as these are crucial for success in a fast-paced environment like ours.
✨Tip Number 4
Highlight your analytical skills by discussing how you've measured the effectiveness of previous marketing campaigns. Being able to demonstrate your ability to optimize performance based on data will be key in this role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Manager GESTRA Division
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Manager position in the GESTRA Division. Understand the key responsibilities and qualifications required, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 5+ years of marketing experience, especially in B2B environments. Provide specific examples of past projects where you developed marketing materials or led campaigns that resulted in measurable success.
Showcase Your Skills: Clearly outline your project management skills and analytical abilities in your application. Mention any experience with digital marketing tools and platforms, as well as your proficiency in English and German, which are highly valued for this role.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for innovation and your understanding of the GESTRA Division's goals. Discuss how your collaborative and delivery-driven approach aligns with their needs and how you can contribute to their marketing initiatives.
Wie du dich auf ein Vorstellungsgespräch bei GESTRA AG vorbereitest
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences in detail, especially those that involved hands-on project management. Highlight specific campaigns you've led and the results achieved, as this role requires a strong operational focus.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales engineers and external partners, share examples of how you've successfully collaborated with different teams. Emphasize your ability to communicate effectively and build relationships.
✨Highlight Analytical Abilities
Prepare to discuss how you've used data analysis to measure the effectiveness of marketing campaigns. Be ready to provide examples of how you've optimized campaigns based on performance metrics, as analytical skills are crucial for this position.
✨Express Your Passion for Innovation
Convey your enthusiasm for innovative marketing strategies and customer experience initiatives. Share any relevant projects or ideas you have that align with the company's vision for long-term marketing innovations.
