This role leads fonio’s marketing function end-to-end, owning large media budgets and the full funnel from acquisition to conversion; you’ll build and scale the team, define strategy and KPIs, and drive qualified leads to Sales. You’ll work closely with the CEO in a flat organization where hands‑on execution and rapid impact on growth matter. What you'll do
Own the entire marketing function with responsibility for strategy, execution, and results. Manage and allocate a monthly marketing budget of over €400,000. Drive lead generation for Sales with qualified leads as the primary KPI. Define marketing strategy, priorities, and KPIs across all channels. Lead media buying and scaling efforts in collaboration with Performance Marketing. Develop creative and content strategies with testing frameworks for ads, site, and funnels. Own website copy, customer journey, messaging, and conversion optimization. Optimize newsletter and email flows to improve engagement and conversion. Build and manage the marketing team, hiring to remove bottlenecks and scale capacity. Plan and execute go‑to‑market strategies and influencer or social initiatives. Set strategy and KPI frameworks for SEO, social, and personal branding. What fonio is looking for
Minimum 5 years of marketing experience with progressive leadership responsibility. Proven track record managing large budgets (experience with budgets in the hundreds of thousands/month; ideally exceeding €500,000/month total). Deep understanding of KPIs, tracking, attribution, and conversion optimization. Strong instinct for performance‑driven creative, messaging, and testing. Hands‑on operator who can scale a team while remaining accountable for execution. High standards for speed, quality, and ownership in a fast‑moving environment. Ideally experience in B2B SaaS or e‑commerce.
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Own the entire marketing function with responsibility for strategy, execution, and results. Manage and allocate a monthly marketing budget of over €400,000. Drive lead generation for Sales with qualified leads as the primary KPI. Define marketing strategy, priorities, and KPIs across all channels. Lead media buying and scaling efforts in collaboration with Performance Marketing. Develop creative and content strategies with testing frameworks for ads, site, and funnels. Own website copy, customer journey, messaging, and conversion optimization. Optimize newsletter and email flows to improve engagement and conversion. Build and manage the marketing team, hiring to remove bottlenecks and scale capacity. Plan and execute go‑to‑market strategies and influencer or social initiatives. Set strategy and KPI frameworks for SEO, social, and personal branding. What fonio is looking for
Minimum 5 years of marketing experience with progressive leadership responsibility. Proven track record managing large budgets (experience with budgets in the hundreds of thousands/month; ideally exceeding €500,000/month total). Deep understanding of KPIs, tracking, attribution, and conversion optimization. Strong instinct for performance‑driven creative, messaging, and testing. Hands‑on operator who can scale a team while remaining accountable for execution. High standards for speed, quality, and ownership in a fast‑moving environment. Ideally experience in B2B SaaS or e‑commerce.
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