This role leads fonio’s paid acquisition efforts on Google Ads, scaling campaigns across multiple markets and driving measurable growth. You’ll be part of a performance marketing team focused on rigorous testing, accountable budget management, and cross-functional collaboration to improve acquisition and conversion outcomes. What youll do
Build, structure, and continuously optimize Google Ads campaigns across international markets. Manage large paid budgets with full accountability and a performance-first mindset. Own tracking and conversion setup including Tag Manager, Search Console, and offline uploads. Design and run systematic tests of new campaign structures and landing pages. Extract learnings from experiments, iterate quickly, and deliver measurable impact. Scale campaigns internationally while adapting strategies to different market dynamics. Collaborate closely with the Performance Marketing team and Go-to-Market managers. What fonio is looking for
Proven experience running international Google Ads campaigns and adapting to market differences. Demonstrated experience managing large ad budgets (currently ~€150k+ monthly, scaling toward €1M/month). Strong analytical, structured, and performance-driven mindset with a bias for testing and iteration. Hands-on experience with tracking and attribution tools (e.g., Google Tag Manager, Search Console, offline conversion uploads). Excellent English communication skills; German language skills are a strong plus.
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Build, structure, and continuously optimize Google Ads campaigns across international markets. Manage large paid budgets with full accountability and a performance-first mindset. Own tracking and conversion setup including Tag Manager, Search Console, and offline uploads. Design and run systematic tests of new campaign structures and landing pages. Extract learnings from experiments, iterate quickly, and deliver measurable impact. Scale campaigns internationally while adapting strategies to different market dynamics. Collaborate closely with the Performance Marketing team and Go-to-Market managers. What fonio is looking for
Proven experience running international Google Ads campaigns and adapting to market differences. Demonstrated experience managing large ad budgets (currently ~€150k+ monthly, scaling toward €1M/month). Strong analytical, structured, and performance-driven mindset with a bias for testing and iteration. Hands-on experience with tracking and attribution tools (e.g., Google Tag Manager, Search Console, offline conversion uploads). Excellent English communication skills; German language skills are a strong plus.
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