General Manager, Global Attractions & Ticketed Experiences in Berlin

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and its all powered by our commitment to make every single journey extraordinary - including yours. Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok.

Team mission

The Louvre. Sagrada Família. The Colosseum. Broadway. Disneyland. The world's 1,000 most visited attractions are where travel intent is highest, where competition is fiercest, and where roughly a third of our business happens. They are also where the marketplace game is changing fastest: vertical specialists compete on price and UX, attractions build their own direct channels, and agentic commerce is turning "get me tickets for tomorrow" into a one-line request. Our ambition is to be the winning marketplace at every one of these places, and the partner of choice for the institutions behind them.

Your mission

• Own the multi-year strategy and results for Attractions and Ticketed Experiences, from the winning aspiration to quarterly targets, reporting progress to the executive team and board-level forums
• Bring Product, Marketing, Tech, Pricing and Sales together around one plan, aligning roadmaps and resolving trade-offs across functions that don't report to you
• Lead enterprise sales and key account motions, personally negotiating direct relationships with the world's most iconic heritage institutions, museums, theme parks and live-event operators
• Drive innovative commercial models to unlock our most strategic partnerships: exclusive allotments, multi-year agreements, co-funded campaigns and principal-model deals, and build out our Cultural Affairs playbook for government-owned and hard-to-reach venues
• Own the levers that keep us competitive where inventory is scarce: availability solutions for daily-sellout attractions, price parity, connectivity, and our vertically integrated operations at select flagship sites
• Lead and develop a multi-layered team built around senior team leads, while representing GetYourGuide as a thought leader with top attractions, at industry conferences and on stage at our supplier summits

Your toolkit

• 10+ years running a business or business unit, not just a function, in a high-growth marketplace, SaaS, OTA, or travel-tech, including 5+ years leading leaders and growing multi-layered teams of 20 or more
• Demonstrated success leading cross-functional programs where Product, Marketing and Tech didn't report to you, aligning roadmaps and delivering joint outcomes through influence rather than authority
• Outstanding stakeholder management at executive level; you build conviction with data and a clear thesis, and make peers better rather than working around them
• Hands-on experience closing and managing complex enterprise partnerships, with a solid grasp of supply economics: allocation, breakage risk, net rates, parity and connectivity
• Fluency across product roadmaps, marketing ROAS and supplier P&Ls, and comfort writing the memo that sets direction and then sitting with a national museum director to make it real
• Entrepreneurial and low-ego, based in Berlin or willing to relocate, with roughly 20% travel to local offices and partners

Extras that give you an edge

• Prior experience as a Director, General Manager or category/business unit owner in a marketplace
• Earlier background in top-tier consulting followed by an operating role
• Deep understanding of the attractions, ticketing or live-entertainment industry and its competitive landscape
• Experience with cultural institutions, public-sector or government-owned…

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