Head of Growth Marketing

We seek an experienced growth marketing leader to scale our marketplace\’s emerging customer channels from 10 to 100.

The role is foundational to our Growth organization as we aim to move away from channel-siloed thinking. It includes expanding the team working on marketplace-wide problems (e.g., marketplace liquidity, new vs. repeat customer growth) and collaborating closely with teams across the company, including product and supply.

The role involves leading the SEO (or Affiliate) and Display channels, overseeing a total of 45 direct reports. We can adjust team composition based on your operational expertise with these channels.

This position anticipates expanding ownership within a timeframe based on progress made in the first 365 days.

This role is both strategic and operational, requiring you to plan 9-12 months ahead while staying actively involved in day-to-day operations. We value lean team structures and expect our leaders to be deeply engaged in the details to ensure success.

You will :

• Lead the transformation of both direct and indirect teams towards a growth generalist mindset.
• Address marketplace-wide problems (e.g., marketplace liquidity, new vs. repeat customer growth).
• Expand the team with more growth generalists.
• Own SEO and implement the programmatic roadmap to enhance rankings across hundreds of thousands of pages.
• Deliver a high-quality content roadmap in the \’Things to do\‘ topic space.
• Key KPI: traffic growth at a guardrail conversion rate.
• Lead Display channels, managing core performance media (Google GDA Demand Gen, DV360, Criteo) and paid social (Meta).
• Drive sustainable growth focusing on mid-funnel prospecting, retargeting, personalization, and operational innovation.
• Key KPI: growing net revenue at a sustainable 90-day ROAS.

Who you are

• 7+ years in growth marketing or a similar role.
• Deep understanding of growth loops, models, and funnels.
• Hands-on experience with Display and SEO (or Affiliate) channels.
• Self-sufficient: ability to execute experiments in a fast-paced, adaptive manner.

How we set you up for success :

• Invest in your development with an annual personal growth budget.
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy.
• Save on transportation costs with discounted public transportation tickets.
• Support your loved ones with generous maternity and paternity leave policies.

And more…

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion, apply by submitting your CV/resume in English through the form below. Check out our hiring tips and life at GetYourGuide. For questions, please contact us via (contact method).

We are an equal opportunity employer

We evaluate every qualified person based on skills, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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LI-Hybrid

Required Experience :

Director

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SaaS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type : Full Time

Experience : 7+ years

Vacancy : 1

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