Overview
At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience.
We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company’s Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME’s “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.
Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive – it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.
The role
We are seeking a Growth Marketing Manager with experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta as well as a quantitative background leveraging Statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.
This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.
The role can be based out of NYC, SF, or Remote.
How you’ll contribute
- Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
- Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
- Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
- Prepare accurate reports with clearly synthesized insights and actionable next steps.
- Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
- Stay up to date on relevant industry trends, new ad products, and best practices.
What you need to succeed
- 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
- Analytical mindset with creative intuition. Equally fluent in metrics and emotion.
- Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
- Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
- Capable of working independently, proactively creating plans from the ground up.
- Develop and continually expand or refine targeting/copy/assets based on performance.
- Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
- Experience designing or reading geo-lift, conversion lift, or brand lift studies.
- International awareness, with knowledge of diverse cultures.
- A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done.
Why join Eight Sleep?
- Innovation in a culture of excellence. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide.
- Immediate responsibility and accelerated career growth. From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success.
- Collaboration with exceptional talent. Work alongside other bright minds in a dynamic, fast-paced environment.
- Equitable compensation and continuous equity investment. We extend equity participation to every full-time team member with periodic refreshers based on performance.
- Your own Pod – and other great benefits. Learn more at eightsleep.com/careers.
Eight Sleep is an equal opportunity employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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