Head of Marketing and CVC

At Global Blue, we firmly believe that enhancing the shopping experience drives performance.

Our mission is to seamlessly connect shoppers and brands worldwide by simplifying the shopping experience and boosting retailer performance.

With over 40 years of industry expertise, we have pioneered Tax Free Shopping and expanded into the Payment and Post-Purchase business.

As a technology partner, we lead our industries with innovative technology and data-driven insights, bringing unparalleled value at every touchpoint along the shopping journey.

We support retailers in handling over 35 million Tax Free Shopping transactions every year and our payment partners in elevating the experience of more than 31 million transactions worldwide.

Our post-purchase solutions also cater to the needs of over 47m e-commerce shoppers.

Listed on the New York Stock Exchange, we generated €20bn Sales in Store and €311M revenue in FY 2022/23.

Our diverse community of over 2,000 employees represent more than 80 nationalities across 53 countries.

At Global Blue, we cultivate a culture of empowerment, encouraging our teams to collaborate and support one another.

Together, we innovate, create, and strive towards a brighter future for the businesses we serve.

With Global Blue, enjoy the journey.

What you will do. A glimpse in your role

As Head of Marketing and CVC, you will play a pivotal role in driving the commercial success of Global Blue’s marketing portfolio across your market.

Acting as a trusted advisor to both clients and internal stakeholders, you will combine consultative selling, strategic partnership development, and marketing expertise to create value for retailers, brands, and shoppers.

You will work closely with Sales, Product, Media, and Refunding teams to develop innovative marketing solutions, execute impactful campaigns, and expand revenue opportunities through both existing and new customer relationships.

By leveraging market insights, digital marketing capabilities, and strong stakeholder management skills, you will ensure Global Blue remains a preferred partner for marketing and shopper engagement solutions.

Main responsibilities

• Drive revenue growth through the direct sale and promotion of Global Blue’s marketing portfolio, including Digital, Print, Consulting, and Brand Visibility solutions, while contributing to turnover objectives and performance targets.
• Partner closely with Sales teams by providing coaching, participating in customer meetings, and directly managing strategic marketing accounts through a consultative, value-driven approach.
• Design, coordinate, and execute standard and bespoke digital marketing campaigns, collaborating with central Media teams to optimise media and print distribution activities.
• Identify, develop, and manage strategic partnerships with shopping centres, retail associations, tourism organisations, hospitality partners, and other ecosystem stakeholders to generate new commercial opportunities.
• Manage marketing tools and platforms, including the marketing products booking system, while monitoring marketing product, advertising, and promotional budgets with clear governance and reporting.
• Conduct market intelligence, competitive benchmarking, and performance analysis to support positioning, product development, and go-to-market strategies.
• Ensure brand consistency across all communications and oversee the implementation and maintenance of in-store sales and marketing materials.
• Support Sales and Refunding teams with compelling sales presentations, training programmes, and locally adapted tools, ensuring consistent knowledge transfer and market readiness.
• Lead internal and external communication initiatives, ensuring effective stakeholder engagement and establishing continuous feedback loops with Product teams to drive innovation and service improvement.
• Monitor and analyse campaign performance, generating actionable recommendations to maximise marketing effectiveness and customer value.

Every action has an impact. You will make a difference here if

• You consistently deliver growth in marketing product revenue and successfully convert new commercial opportunities into long-term partnerships.
• You build trusted relationships with customers and stakeholders, positioning Global Blue as a strategic marketing partner.
• You transform complex market and performance data into meaningful insights that influence decision-making and commercial outcomes.
• You proactively identify innovative marketing opportunities and develop solutions that create measurable value for clients and the business.
• You collaborate effectively across functions and geographies, fostering alignment and ensuring successful execution of strategic initiatives.
• You maintain high standards of operational excellence, governance, and brand consistency across all marketing activities.

Key performance indicators include

• Marketing products turnover.
• Value and volume of new marketing product agreements signed.
• Adherence to corporate standards and compliance requirements.
• Reach and effectiveness of digital communications, including campaign volumes, email performance, open rates, click-through rates, and communication quality.
• PR and activation effectiveness measured through media coverage, media impressions, and event attendance.
• Number and quality of Customer Value Creation (CVC) cases delivered for strategic customers.
• Key competencies to empower your journey. You'll drive towards success if:
• You are a collaborative team player with experience working in international and multicultural environments, ideally with initial people leadership or mentoring experience.
• You possess strong commercial acumen and consultative selling capabilities, with a focus on understanding customer needs and delivering value-based solutions.
• You demonstrate advanced analytical skills and business intelligence capabilities, including strong proficiency in Excel and data interpretation.
• You have solid knowledge of CRM platforms, lead generation, customer nurturing processes, email marketing, and loyalty programmes.
• You are an excellent communicator and presenter, capable of transforming complex information into clear, persuasive narratives.
• You have a strong understanding of digital marketing and online media solutions.
• You are highly organised, proactive, and capable of managing multiple stakeholders and projects simultaneously.
• You are a native German speaker, fluent in English, and comfortable working within a matrix organisation.

Qualifications and Experience

• University degree in Marketing, Business Administration, or a related field, or an equivalent professional qualification.
• Minimum of 5 years of successful experience selling marketing products, ideally within a digital agency, media agency, publishing environment, or marketing consultancy.
• Demonstrated experience managing external partners, agencies, and vendors.
• Hands-on experience with online media, digital marketing solutions, and campaign management is highly desirable.
• Experience working effectively within a matrix and international organisation is an advantage.

Together, we go further

At Global Blue, great work happens when talented people come together in a supportive and inspiring environment. Here’s what you can expect:

• A role in a fast-growing, international company
• Opportunities for professional development and career growth
• A multicultural workplace, collaborating with colleagues worldwide
• Inspiring team members and a dynamic, forward-thinking culture

• A range of employee benefits, including

• Employee referral program
• Team-building activities and events
• Annual Christmas Party and more

We foster career growth through internal mobility, embrace an Agile Working Model, and prioritise work-life balance.

Committed to sustainability, we focus on creating positive impacts for employees, clients, and communities.

Guided by our 5 Ways of Working, we value client satisfaction, collaboration, innovation, and shared success.

#J-18808-Ljbffr