Lead Professional, Brand Marketing, Running & Training (Agile), AGS in Berlin

About the Role

This senior individual contributor role focuses primarily on Running, reflecting the category's scale and strategic importance across AGS, while flexing into Training and other brand priorities when needed. The role involves building consumer-led strategies and brand plans, leading complex cross-functional work and driving Nike's Running priorities across Germany, Austria and Switzerland. The role sits within the AGS Brand Marketing team and reports to the Director, Brand Marketing, Running, Training & Agile, AGS. It works closely with local and EMEA Brand Marketing teammates and collaborates with partners across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales, as well as external agencies, communities, athletes and creators.

Key Responsibilities

• Build consumer-led strategies and brand plans, lead complex cross-functional work and drive Nike's most important Running priorities across AGS.
• Lead key Running growth platforms, priority projects and seasonal work, bringing experienced brand leadership and fresh perspectives to the team.
• Develop and execute seasonal brand plans and priority projects across Running and selected AGS priorities.
• Shape Running platforms, partnerships and initiatives that strengthen brand relevance and marketplace impact.
• Build integrated plans around priority athletes and partners, connecting their role to Nike's broader brand strategy.
• Bring consumer, cultural and marketplace insights into planning and decisions to keep the work relevant to the next generation of athletes.
• Align cross-functional teams, agencies and external partners around a clear ambition and delivery plan.
• Connect EMEA and Global priorities with local consumer needs and marketplace opportunities.
• Bring experienced brand thinking, project leadership and strategic perspective to the AGS Brand Marketing team.
• Flex into Training and broader AGS priorities when business needs require it.

Required Experience & Qualifications

• Experienced brand marketer with strong brand-management fundamentals and a proven ability to lead work from planning through execution.
• Track record in brand marketing, including ownership of complex, high-visibility work from strategy through execution.
• Strong consumer-first mindset and the ability to turn consumer, cultural and marketplace insights into focused brand plans.
• Demonstrated project leadership, bringing cross-functional teams, agencies and stakeholders together behind a shared vision.
• Strategic and creative judgement, paired with the operational discipline to manage timelines, budgets and dependencies.
• Strong understanding of youth culture and evolving consumer behaviours in Germany.
• Experience building and managing external relationships with athletes, partners, communities or creators.
• Collaborative, proactive approach, with the confidence to challenge familiar thinking constructively.
• Deep passion for and understanding of sport.
• Comfortable navigating a complex, cross-functional organisation and leading through influence.
• Curious about sport, culture and consumer behaviour, and understands how brands build relevance, participation and connection with the next generation of athletes.
• Ability to move independently from insight to strategy, integrated planning, execution and evaluation.

Preferred Skills

• Experience in creator strategy, digital culture or culturally relevant partnerships.
• Experience in Running or Training, though this is not a substitute for strong brand-marketing capability.

Workplace

• Germany, Austria and Switzerland (AGS)

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