Specialist II, Brand Marketing, Running & Training (Agile), AGS in Berlin

About the Role

This role supports and owns selected Running and Training priorities across Germany, Austria and Switzerland (AGS). It combines consumer insight with strong project delivery to help Nike connect with the next generation of athletes. The role sits within the AGS Brand Marketing team and reports to the Director, Brand Marketing, Running, Training & Agile, AGS. It flexes across Running and Training based on business priorities and projects.

Key Responsibilities

• Support the development and execution of seasonal brand plans and priority projects across Running and Training.
• Own selected projects and workstreams from briefing and planning through delivery and evaluation.
• Build and maintain relationships with communities, creators, cultural connectors, agencies, athletes and other external partners, identifying insights, opportunities and perspectives that keep Nike connected to the next generation of athletes.
• Apply consumer, cultural and sport insights to help ensure the work resonates with the next generation of athletes.
• Contribute to marketing briefs, presentations, brand plans and consumer storytelling.
• Coordinate cross-functional teams, agencies and external partners, keeping stakeholders aligned and deliverables on track.
• Manage timelines, budgets and project details with care, maintaining momentum and a high standard of execution.
• Collaborate with local and EMEA Brand Marketing teammates and partners across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales.

Required Experience & Qualifications

• Experience supporting or delivering work across brand marketing, integrated marketing, partnerships, communities, creators or culturally relevant marketing.
• Understanding of Gen Z and evolving Gen Alpha behaviours.
• Passion for sport and understanding of the Running and Training landscape.
• Strong project-management and organisational skills, with the ability to create structure, manage multiple priorities and follow through on commitments.
• Consumer-first mindset and ability to turn consumer, cultural and marketplace observations into clear ideas and recommendations.
• Ability to build relationships with athletes, communities, creators and cultural connectors, and translate those interactions into insights, opportunities and recommendations.
• Proactive, hands‑on approach, with the ability to take ownership, learn quickly and follow work through to completion.
• Curious, proactive marketer motivated to learn and comfortable taking ownership, who brings ideas and structure, turns discussion into action and cares about delivering to a high standard.
• Connected to sport, culture and evolving consumer behaviours, stays close to marketplace, enjoys building relationships and seeks out new communities, voices and perspectives.
• Able to turn learnings into action and understand how marketing builds relevance and connection with the next generation of athletes.

Preferred Skills

• Experience in creator strategy, digital culture, community building or culturally relevant partnerships is valued.

Workplace

• Germany, Austria and Switzerland (AGS)

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