Social Media Specialist (gn) - ['Vollzeit']

Social Media Strategy Execution: Implement and optimise Global Standard’s social media strategy, working with the established marketing calendar to plan and schedule content, while proactively identifying opportunities to expand reach and engagement.Content Creation & Channel Development: Develop engaging and relevant content that aligns with our thought leadership position. Grow and cultivate our social media channels through content that resonates with both B2B and B2C audiences.Budget & Performance Management: Oversee and manage social media ad budgets with a focus on maximising ROI. Monitor and report on KPIs to demonstrate campaign effectiveness.Agency Oversight: Act as the primary contact for social media agency, setting clear strategic objectives and ensuring campaigns meet targeted goals.Audience Engagement: Foster community engagement by monitoring comments, messages, and trends. Engage with our audience authentically to build loyalty and brand trust.Analytics & Reporting: Analyse social media metrics regularly, using data to refine strategies, enhance content effectiveness, and report insights to the Head of Marketing.Market & Trend Analysis: Stay updated with industry trends, platform updates, and emerging technologies in social media. Provide recommendations to keep Global Standard’s social presence fresh and innovative.