Head of Performance Marketing (m, f, d)

Join to apply for the Head of Performance Marketing (m, f, d) role at Global University Systems1 week ago Be among the first 25 applicantsJoin to apply for the Head of Performance Marketing (m, f, d) role at Global University SystemsGet AI-powered advice on this job and more exclusive features.Your ResponsibilitiesWe are looking for a new colleague to join our Marketing Team in Berlin (or Madrid) on a full-time/ part-time basis /40 hour a week starting as soon as possible.Your ResponsibilitiesWe are looking for a new colleague to join our Marketing Team in Berlin (or Madrid) on a full-time/ part-time basis /40 hour a week starting as soon as possible.The OpportunityWe are seeking a highly data-driven and results-oriented Head of Performance Marketing to lead GGG’s performance marketing strategy and execution across all institutions, in collaboration with various global and brand-related stakeholders.This is a critical senior leadership role with high responsibility for marketing performance, budget efficiency, team leadership, and brand impact across multiple regions including Germany, Europe, the UAE, and other international markets.At GGG, you will play a central role in shaping the future of international higher education across a portfolio of respected brands. You will lead a small team and collaborate closely with global stakeholders and external partners to drive measurable impact across the business.You will work in close partnership with the Group Director of Marketing to deliver on annual and monthly lead volume targets, while closely monitoring sales velocity and efficiency across the funnel—from lead generation to enrolment.CoreKey Activities & Responsibilities:Own strategy, implementation, tracking and reporting of performance channels across 5 brandsStrategySupport the Group Director Marketing & Brand Heads of Marketing’s strategic plans for growth through onboarding of new channels and/ or marketsTeamHire, train and lead a team of Performance Marketing ManagersWider BusinessSupport the Heads of Marketing and Performance Director with data, research and strategic advice (data based where applicable)Stakeholder ManagementBe the main POC for external stakeholders (Agencies, Shared Services)DataEnsure data reliability and synergy across brands and drive optimisation plans through analysis of large data setsReportingCreate and maintain an aligned reporting strategy across brands and advise on ROIBudget ManagementAdvise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisationYour profileSuccessful track record in a leading performance marketing or digital marketing role (min. 3 years)Completed degree in Marketing, Business or any other comparable topicTrack record of paid spend optimisation across Global Markets and channels with budgets in excess of EUR 3mExperience with building a performance marketing engine across tracking, attribution, automation, and optimisationPassion for all things Data & Reporting: Excellent data skills requiredYou are excited about building and leading a teamExperience with Affiliate Marketing for Lead Generation (experience with tools such as Awin is a plus)Confident with presenting and working in an international environment with various stakeholdersDemonstrable hands-on experience with the following channels/tools: Google (all formats), Bing, Facebook / Instagram, LinkedIn, TikTok, Twitch, Spotify, Quora, Salesforce, PowerBiAbility to work strategical and operational, set goals and objectives while also executing hands-onFluency English is essential; proficiency in German and/or Spanish is a plusWhy us?Opportunity to work with a great team in a dynamic and international environment30 days of vacationAfter successfully passing the probationary period, we offer subsidies for employees’ well-being through our health budget with preventive and aftercare servicesVarious online language courses and opportunities to participate in online collaboration coursesNumerous campus events from the fields of art, culture, business and scienceOpportunity to develop and implement new ideas and conceptAbout UsGUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Innovation & Business), htk design academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education. www.gusgermany.comSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionMarketingIndustriesBusiness Consulting and ServicesReferrals increase your chances of interviewing at Global University Systems by 2xGet notified about new Head of Performance jobs in Berlin, Berlin, Germany.Head of Agency Partnerships – Global Business Solutions – BerlinHead of Growth – Late co-founder with full entrepreneurial risk & reward profileHead of Partner Marketing Central Europe + UK/IEHead of Demand Generation (f/m/d) – Berlin/Brandenburg Metropolitan RegionHead of Application Performance Management (m/w/d)Head of Partner Enablement & Performance (x/f/m)We’re unlocking community knowledge in a new way. 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