Industry Expert – Electric Mobility & Industrial Vehicles (EU Market Entry Projects)

Overview

We are looking for an experienced professional to join our European go-to-market project team as an Industry Expert for Electric Mobility & Industrial Vehicles. You will support Chinese manufacturers in entering the EU market across three product segments:

• Small Low-Speed Electric Cars (e.g. L6e / L7e vehicles)
• Electric Three-Wheelers / Golf Cart–Style Vehicles
• Electric Scooters & Forklifts

This role is part of Step 1 of our structured market entry approach: “Market Analysis & Strategy”. You will help assess market fit, define positioning, and contribute to strategy formulation based on deep industry knowledge and first-hand insights.

Responsibilities

• Analyze market structure, customer segments, and regulatory implications for assigned product types
• Evaluate product-market fit, price levels, and competitive offerings
• Identify key use cases and value propositions per segment
• Participate in expert interviews and stakeholder workshops
• Support customer journey mapping and buying process logic
• Contribute to naming and branding recommendations
• Support the team in assessing distribution channels and market barriers
• Provide input on certifications, safety standards, and homologation needs
• Collaborate in preparing reports, presentations, and strategic recommendations

Requirements

• 7+ years of experience in at least one of the following sectors: micro-mobility, electric scooters, material handling equipment (forklifts), or LSVs (Low-Speed Vehicles)
• Familiar with EU market trends, customer behavior, and import conditions
• Knowledge of homologation and certification standards (e.g. L7e, CE, EN standards)
• Strategic thinking combined with practical, operational understanding
• Excellent communication skills in English; German or French is a plus
• Location: flexible within Europe; preferred Germany, remote with occasional travel