GoFundMe is looking for a Senior Marketing Events Manager to join our Experiential Marketing team. Reporting to the Senior Manager, Experiential Marketing, you will own the execution of Collaborative — our annual flagship customer conference — and partner closely with the broader events team to support delivery across field and brand events.
Responsibilities
Flagship Event Execution
- Own end‑to‑end execution for Collaborative, including production, vendor management, run‑of‑show, ancillary programming, and on‑site leadership.
- Manage all logistics across the full conference footprint — general sessions, breakouts, customer dinners, receptions, executive programs, and other ancillary events tied to the conference.
- Partner with Sales, Customer Success, and Marketing stakeholders to align on audience targeting, programming priorities, and post‑event follow‑up.
- Maintain detailed project plans, timelines, and budgets; proactively flag risks and keep cross‑functional workstreams on track.
- Ensure consistent brand standards across all Collaborative touchpoints.
Field & Brand Event Support
- Partner with other events team members on execution across field marketing events, roundtables, partner activations, and brand programs.
- Support logistics for sponsored third‑party events, including booth setup, staffing, and promotional materials.
- Localize event experiences to reflect audience needs and market context.
Measurement & Reporting
- Track event performance against defined KPIs — including attendance, pipeline influence, and engagement metrics.
- Compile post‑event recaps and surface insights that inform future programming and budget decisions.
Operations & Scalability
- Manage vendor and venue relationships, including contract negotiation and day‑of performance.
- Build and maintain process documentation, project trackers, and cross‑functional task lists that improve team efficiency and program scalability.
- Mentor junior team members and contractors on execution standards and project management practices.
Qualifications
- 5–8 years of experience in event marketing or experiential marketing, with direct ownership of large‑scale conference execution (500+ attendees, multi‑day, multi‑track).
- Proven ability to manage complex event logistics across a full conference footprint, including ancillary events, executive programs, and third‑party activations.
- Strong project management skills; able to run multiple workstreams simultaneously without losing detail or budget discipline.
- Clear, proactive communicator who keeps stakeholders aligned and programs on track.
- Experience managing vendor relationships and negotiating contracts.
- Comfortable traveling up to 30% of the time.
- Proficiency with Salesforce, Swoogo, ClickUp, or equivalent tools.
Preferred
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in B2B SaaS, nonprofit technology, or a related sector.
- Familiarity with building scalable event operations systems and post‑event reporting infrastructure.
Benefits
- Make an Impact: Be part of a mission‑driven organization making a positive difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast‑paced, forward‑thinking atmosphere.
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time‑off policies, and mental health and wellness resources to support your overall well‑being.
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement: Make a difference through our volunteering program.
The annual U.S. salary range for this full‑time position is $94,500.00 - $141,500.00. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.
GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.
