Paid Search Lead (Experimentation & Measurement)
HelloFresh Berlin, Germany Full-time
Full-time Digital Marketing
About this role
HelloFresh is hiring a Paid Search Lead (Experimentation & Measurement) (Berlin, Germany). This is a Digital Marketing role listed on the official HelloFresh careers site.
Key Responsibilities
- Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max) and platform mechanics.
- Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation.
- Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
- Advise the Paid Search Campaign Ops team on best-in-class practices and advanced ad tech solutions.
Requirements
- Degree in Marketing, Business, Analytics, or a related field
- 7+ years of hands-on experience in Paid Search, agency or client-side
- Proven track record of leading a structured experimentation programme with clear testing and measurement frameworks
- Strong analytical skills, translating complex data into actionable insights
- Experience partnering with Product or AdTech teams on measurement, infrastructure, or tooling
Salary: Competitive (not disclosed)
Job Type: Full-time
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