HelloFresh is hiring a Senior Lifecycle Manager, Reactivations (Berlin, Germany). This is a Digital Marketing (CRM / lifecycle) role listed on the official HelloFresh careers site.
Key Responsibilities:
- Customer Journey Ownership: Re-establish relationships with cancelled customers using personalized, data-driven end-to-end journeys.
- Communication Strategy: Develop communication strategies per segment, including channel, message timing, and creative direction.
- Market Performance: Own a set of markets and be accountable for Business Plan targets across conversion, spend, and CVA.
- A/B Testing: Design and run tests to refine messaging, timing, and offers.
- Collaboration: Work with Creative, Product Marketing, Marketing Analytics, CRM Operations and local teams.
- Innovation: Explore automation, machine learning and AI applications to improve efficiency and personalization.
Requirements:
- 5+ years in a marketing role focused on CRM, lifecycle marketing, customer journey design or audience segmentation, ideally in subscription businesses.
- Deep understanding of CRM performance metrics (CTR, conversion rate, ROI) and experimentation.
- Track record of A/B testing, segmentation, and continuous optimization.
- Proven success working with creative, analytics, operations, and brand teams.
Salary: Competitive (not disclosed)
Job Type: Full-time
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