At Good Foods, we’re all about bringing more good to more moments – from special parties to everyday snacking, our guacamole, salsas, dips, and spreads are thoughtfully made with ingredients you can see AND taste. We are a family owned and operated business since 2007 with our headquarters located in Pleasant Prairie, Wisconsin. Our chef-created recipes with real ingredients, free from preservatives or artifical flavors. Our products come to life with vibrant textures and flavors thanks to innovative technology via High-Pressure Processing (HPP). We’re dedicated to bringing more goodness, joy and shared moments to every table through our commitment to quality, making meaningful connections and a curiosity that fuels innovation.
Essential Job Responsibilities
- Cultivate and actively engage online communities across social platforms, serving as the voice of the brand while fostering authentic consumer relationships and positive brand sentiment.
- Manage day-to-day community engagement by monitoring and responding to comments, messages, reviews, and consumer inquiries in a timely and professional manner.
- Develop, maintain, and execute integrated social media content and calendar aligned with brand priorities, marketing campaigns, product launches, seasonal moments, and cultural trends.
- Monitor emerging social media trends, platform updates, competitive activity, and consumer conversations to identify opportunities for engagement and content innovation.
- Support development and optimization of short-form video, social-first content, and user-generated content programs to increase engagement and reach.
- Oversee the Influencer Program, including partnership identification, contracting, content review and approval, performance tracking, relationship management, and budget stewardship.
- Manage branded social partnerships and collaborations from planning through execution, including timelines, asset coordination, deliverables, and performance recap reporting.
- Support paid social initiatives by collaborating with agency partners on content development, campaign execution, and performance evaluation.
- Track and communicate social and influencer program results.
- Assist with public relations initiatives and media opportunities by coordinating messaging, timelines, approvals, and content distribution.
- Manage social media, influencer, and community marketing budgets including invoice processing, coding, and expense tracking.
- Collaborate across Corporate Communications to support employee communications, company announcements, LinkedIn content, etc.
- Comply with all Company rules, regulations, and policies.
- Perform other duties as assigned.
Qualifications
- Must be at least 18 years old.
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 2-3 years of relevant experience in social media, community management, or brand communications.
- Experience managing social media platforms and supporting communication initiatives.
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