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GSK

Omnichannel Manager (m/f/d) - Sales Enablement

München Vollzeit Kein Home Office möglich

Omnichannel Manager (m/f/d) – Sales Enablement at GSK

Location: Munich – Office
Posted Date: Dec 11 2025

GSK is a global biopharma company dedicated to advancing the health of billions of people through innovative medicines and vaccines. We focus on respiratory, immunology, oncology, HIV, and infectious diseases. We strive to create an environment where people can thrive, and our culture is built on ambition, accountability, and integrity.

As an Omnichannel Manager (m/f/d) – focusing on Salesforce Enablement & Data-driven Customer Engagement, you will play a key role in driving modern, data-driven customer interactions. Acting as the go-to person for the field force, you will ensure that digital tools are seamlessly integrated into daily sales activities. By bridging strategy and execution, you will empower sales teams with the right material, data, tools, and insights to enhance customer engagement and omnichannel execution.

Key Responsibilities

Be the Field Force’s First Point of Contact: Serve as the go-to expert for the sales team on all digital and data-related topics, providing support for daily interactions in using Veeva and omnichannel tools effectively (e.g., NBAs, 1:1 Mails, Veeva handling).
Support Daily Digital Execution: Help the sales team interpret and utilize customer data, ensuring a data-driven and personalized approach to customer engagement and be the link between marketing and sales organization.
Drive Omnichannel Customer Engagement: Co‑create and implement integrated customer engagement strategies (via user journeys) that blend digital and personal interactions, ensuring a seamless customer journey.
Enhance Data-Driven Decision Making: Translate Veeva analytics and omnichannel performance metrics into clear, actionable insights for sales teams and stakeholders.
Ensure Cross-Functional Collaboration: Work closely with Marketing, Digital, Medical, and Sales teams to align omnichannel strategies with business needs.
Continuously Optimize & Innovate: Keep an eye on new trends in omnichannel marketing and CRM technology, ensuring that the field force stays ahead in digital engagement.

Your Profile

Degree in Business, Sales and Marketing, Communications, Life Sciences, or a related field.
Experience in omnichannel project management, CRM management (Veeva), and digital customer engagement.
A strong affinity for digital tools and data, with the ability to make them actionable for field sales teams.
Excellent communication skills, with the ability to translate complex digital concepts into practical applications for sales teams.
Experience in cross‑functional collaboration and a service‑oriented mindset to support commercial teams.
A data‑driven approach, able to extract insights from analytics and translate them into field‑ready strategies.
Understanding of change management and agile working methods.
Knowledge of data platforms (e.g. Power BI).
Fluent in German (minimum C1 level) and English.

Benefits & Why Join Us

Be the key digital enabler for the field force, empowering the sales team with the tools and insights that improve customer engagement. Your work will directly enhance daily operations of the commercial team, making omnichannel strategies truly actionable. You’ll work at the intersection of digital strategy, data analytics, and hands‑on sales enablement, contributing to the ongoing digital transformation of customer engagement in healthcare.

EEO Statement

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Workplace Accommodations

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).