pThe Senior Content Specialist will join the Brand Marketing Content team and will be responsible for translating brand narrative guidelines and marketing priorities into cohesive and integrated content executions across all touchpoints. /ppWorking in close alignment with the Brand Marketing Manager, the role ensures consistency, quality, and commercial alignment of content across: /pulliCampaign and marketing shoots /liliLookbooks /liliE-commerce PDP imagery /liliLanding pages /liliSocial media adaptations /liliCross-channel initiatives /li /ulpThe position acts as a bridge between strategic direction and operational implementation, guaranteeing that content is developed in an integrated and structured way while respecting brand standards and business objectives. /ppThe profile will also actively contribute to supporting the process of improving daily e-commerce shots. /ph3Core Job Responsibilities /h3h3Content Integration Calendar Alignment /h3ulliContribute to the development of the content calendar by translating marketing priorities into structured content and visual requirements /liliEnsure alignment between narrative direction, commercial needs, and channel-specific requirements (e-commerce, retail, social) /liliSupport the integration of campaign, e-commerce, and retail initiatives into a cohesive content system /li /ulh3Content Visual Development /h3ulliDevelop content concepts and moodboards aligned with brand narrative guidelines and marketing objectives /liliTranslate storytelling frameworks into concrete visual solutions for different formats (campaign, PDP, landing pages, digital assets) /liliEnsure consistency and coherence across all visual outputs /li /ulh3Internal Collaboration /h3ulliAlign with the Brand Marketing manager to ensure narrative consistency /liliCoordinate with Production and Studio teams to translate concepts into executable shoots /liliCollaborate with the Social Media team to ensure visual consistency between campaign content and platform-specific adaptations /liliWork closely with e-commerce, retail, and marketing teams to ensure commercial alignment /liliBrief Digital Production and Video teams on technical and creative requirements /li /ulh3External Collaboration /h3ulliBrief and coordinate photographers, art directors, stylists, glam teams, and other creative collaborators /liliEnsure external partners clearly understand brand positioning and qualitative expectations /li /ulh3On-Set Supervision Quality Control /h3ulliSupervise shootings to ensure alignment with agreed content direction and brand standards /liliConduct post-shoot quality reviews in collaboration with Studio and Video teams /liliEnsure final assets meet qualitative and consistency standards before cross-channel distribution /li /ulh3Cross-Channel Implementation Continuous Improvement /h3ulliOversee the correct implementation of assets across e-commerce, retail, and social channels /liliEnsure daily supervision of PDP visual outputs, maintaining consistency with brand standards and commercial requirements /liliConduct ongoing research and benchmarking of technical PDP imagery together with the e-com team (lighting, angles, composition, product clarity) to continuously improve the visual quality of product listings /liliIdentify opportunities to refine and optimize daily e-commerce shooting standards in collaboration with Studio and Production teams /liliContribute to the definition and evolution of structured visual guidelines for technical product imagery and landing page content /liliSupport the continuous improvement of integrated content processes across touchpoints /li /ulh3Requirements /h3ulliDegree in Marketing, Communication, Fashion, or related field /lili3-5 years of experience in fashion content development or integrated content production /liliStrong understanding of brand positioning and visual storytelling /liliExperience coordinating shoots and creative contributors /liliAbility to translate strategic guidelines into structured, cross-channel content solutions /liliStrong organizational skills and attention to detail /liliAbility to manage multiple projects under tight deadlines /liliFluent in English /li /ulh3Benefits /h3ulliAn International, fresh and dynamic working environment /liliPhysical Mental Health programs, sustainable projects and workshop promoted by Guess Cares /liliArts, sports and social events outside the office, thanks to our Guess Fun activities! /liliTraining Development platform and paths /liliDiscount on our products both online and in stores /li /ulpDon't miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. /ppGuess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand. /p #J-18808-Ljbffr
Senior Content Specialist Arbeitgeber: Guess Europe Sagl
GUESS bietet dir als Sales Associate in Zürich ein dynamisches Arbeitsumfeld, in dem du Teil eines engagierten Teams bist, das unvergessliche Einkaufserlebnisse schafft. Mit attraktiven Personalrabatten, erfolgsabhängigen Bonuszahlungen und umfangreichen Schulungen in der GUESS Academy fördern wir deine persönliche und berufliche Entwicklung. Unsere flachen Hierarchien ermöglichen dir zudem gute Aufstiegschancen in einem kreativen und modischen Umfeld.
