Trade Marketing Senior Specialist

ppThe Trade Marketing Senior Specialist is responsible for the strategy of the trade marketing activities across wholesale channel and countries, in alignment with the corporate trade marketing and communication strategy. /p pThe role will be responsible for the development, implementation and monitoring of all trade marketing plans across the Wholesales business. /p pThey will also ensure customer satisfaction as a main priority, representing the link between Merchandising, Product Management and Sales teams and ensuring the achievement of sales and budget objectives. /p h3CORE JOB RESPONSIBILITIES /h3 ul liIdentify sales tools that effectively present the brand, products and marketing initiatives to customers. Collaborate with the Sales team to turn "selling stories" into sales /li liInteract with product managers and the Marketing team to build sales promotions and product communication /li liSupport the definition of guidelines for the Seasonal marketing strategy, coherent with the brand identity /li liDevelop the sales of POP materials by finding the most efficient solutions, which include managing the budgeting process, logistics, distribution and assortment /li liManage and develop direct marketing activities in direct markets for wholesale clients /li liMaximize the communication of the product to the end-consumer /li /ul h3ACTIVITIES /h3 h3Marketing Guidelines /h3 ul liIdentify marketing initiatives based on market needs and strategic goals /li liManage day-by-day communication with regional sales managers and ensure all needs are met /li liCollaborate with the Sales team and agencies to ensure successful execution of marketing initiatives /li liWork with Product and Marketing teams to create marketing collaterals, releasing communication and campaigns to promote the collection /li liCreate ideas for the development of new tools and product presentations based on global requirements /li liInteracting with agents, distributors, customers and Sales team to exchange information about customers and market situation /li /ul h3POP Material /h3 ul liDevelop trade marketing tools from the initial idea to the prototype production /li liNegotiate quotations with vendors for the creation of new projects /li liCoordinate with the Product team to establish the timing schedule of trade marketing tools on a seasonal basis /li liCollect orders from clients and process them to vendors /liliProvide reports to monitor trade marketing tools sales /li liManage and develop direct marketing activities in wholesale channel /li /ul h3Vendor Relationship /h3 ul liCommunicate constantly with vendors to ensure production and deliveries timelines /li liTrack stock deliveries, making sure goods arrive on time and meet quality standards /li liMaximize and optimize costs provided from all vendors /li /ul h3Stock Control /h3 ul liMonitor the stock level /li liArrival planning of the trade marketing material in warehouse /li liProvide outbound forecast /li liAgree shipping methods and procedures /li /ul h3Interacting with other Guess departments /h3 ul liFollow up with customer service and logistics to deliver trade marketing tools to clients /li /ul h3Digital Corporate Systems /h3 ul liUpload and develop the marketing section/tools in the wholesale digital platform /li liOrganize and assist the photo shooting, in order to upload photos with the correct styles codes on the company systems/portals /li /ul h3Budget /h3 ul liPlan the year trade marketing budget with the VP Wholesale Sales Marketing and the Marketing Director /li liPlan and provide a forecast for trade marketing initiative /li liMonitor that costs are in line with the forecast/budget submitted /li liCollect, check and confirm the vendors invoices and other invoices concerning the trade marketing costs /li /ul h3Projects /h3 ul liDevelop WDP/Trade marketing section with IT and graphic team /li liDevelop new marketing platform for services (POP UP, seasonal poster change, windows, special events) as a new marketing tool for sales references in favor of European wholesale channel /li /ul ul liExperience: 6/7 years of experience in field/trade marketing activities, preferably for the fashion industry /li liEducation: University Degree in Marketing or related field /li liExcellent knowledge of written and spoken English is mandatory. Any other European language is considered as a plus /li liPC Skills: Excel, PowerPoint and Word are a must /li liGood knowledge of marketing principles and practices /li liFast learner, analytical mind-set, adapt to changes and work under pressure /li liExcellent execution, high respect of deadlines and strong organizational skills, good level of proactivity and effective problem solver /li liTeam player, ability to work independently and customer oriented /li liOpen-minded and excellent interpersonal and communication skills with the ability to interact with a diverse group at all levels /li liAbility to prioritize multiple tasks simultaneously, utilize resources effectively and drive for results in a fast paced, growth environment /li /ul ul liAn International, fresh and dynamic working environment /li liPhysical Mental Health programs, sustainable projects and workshop promoted by Guess Cares /li liArts, sports and social events outside the office, thanks to our Guess Fun activities! /li liTraining Development platform and paths /li liDiscount on our products both online and in stores /li /ul pDon’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. /p pGuess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand. /p /p #J-18808-Ljbffr