Overview
In this role you drive online growth for Guess e-commerce by leading paid and organic channels, shaping acquisition and revenue strategies. You will oversee the Performance Marketing team and collaborate with cross-functional partners to optimize campaigns and SEO initiatives. Your work focuses on traffic quality, conversion optimization, and improving online visibility across markets. This role offers impact across marketing and SEO, with a strong emphasis on leadership, data-driven decision making, and cross-team collaboration in an international context.
Leistungen / Benefits
- Hybrid work model
- Physical & Mental Health programs
- Discount on Guess products
- Training & Development platform
- Arts, sports and social events
- Flexible time options
Verantwortungsbereiche
- Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, programmatic/display, and affiliate marketing
- Manage media budgets to maximize ROI, ROAS, CAC, and conversion performance
- Develop full-funnel acquisition strategies for awareness, consideration, and conversion
- Conduct audience segmentation, retargeting, and customer lifecycle campaigns
- Monitor campaign KPIs and prepare performance reports/dashboards
- Lead A/B testing for ads, landing pages, creatives, and conversion funnels
- Coordinate with creative and content teams on ad assets and messaging
- Identify growth opportunities through data analysis and experimentation
- Develop and execute comprehensive SEO strategies to increase organic traffic and rankings
- Optimize on-page SEO elements (metadata, internal linking, content structure), and manage technical SEO improvements
- Partner with content teams to build SEO-driven editorial calendars and landing pages
- Monitor website health, crawlability, indexation, and Core Web Vitals; manage technical SEO with developers
- Track rankings, traffic, and SEO KPIs using Google Analytics, Google Search Console, SEMrush, Ahrefs
Zentrale Anforderungen
- At least 12 years’ experience in web-marketing and CRO
- At least 8 years’ experience in SEO and analytics tools (Google Analytics, Google Trends, SEMrush, Adobe Omniture, Google Search Console)
- Excellent knowledge of Office package, especially Excel
- HTML good knowledge
- Proficiency in English (written and spoken); other languages a plus
- Strong leadership, organization, and ability to multitask in a fast-paced environment
- Attention to detail, excellent analytical and time-management skills
- Proactive, ownership-driven, and able to work under pressure and deadlines
- Strong interpersonal and communication skills; able to collaborate across teams and with external partners
- Ability to operate in an international environment
- leadership
- attention to detail
- time management
- Google Analytics
- Google Search Console
- SEMrush
E-Commerce Performance and SEO Senior Manager in Bioggio Arbeitgeber: Guess
Guess Europe HQ bietet eine dynamische und internationale Arbeitsumgebung, die sich auf das Wohlbefinden und die Entwicklung ihrer Mitarbeiter konzentriert. Mit einem starken Fokus auf Talentakquise und HR-Administration fördert das Unternehmen eine offene und multikulturelle Kultur, in der Teamarbeit und persönliche Entwicklung geschätzt werden. Die Mitarbeiter profitieren von Gesundheitsprogrammen, Schulungs- und Entwicklungsmöglichkeiten sowie von Rabatten auf Produkte, was Guess zu einem attraktiven Arbeitgeber macht.
