Overview
As Trade Marketing & VM Director Wholesale, you define and lead the EMEA wholesale trade marketing strategy, ensuring brand alignment and commercial impact. You bridge Sales, Marketing, and Merchandising to drive end-to-end trade marketing, shop-in-shop, and visual merchandising across markets. You shape campaigns, launches, and selling stories to boost sell-out and brand visibility. You will lead a cross-regional team and own KPI-driven growth with a focus on consistency and local relevance.
Leistungen / Benefits
- International, fresh and dynamic environment
- Physical & Mental Health programs
- Sustainable projects and Guess Cares
- Arts, sports and social events (Guess Fun)
- Training & Development platform and paths
- Discount on products online and in stores
Verantwortungsbereiche
- Define and implement the wholesale trade marketing strategy aligned with brand and business objectives
- Lead seasonal planning for trade marketing campaigns, product launches, and commercial initiatives
- Drive wholesale visual merchandising to ensure brand-consistent presentation adapted to local markets
- Develop and monitor KPIs (sell-out, ROI, brand visibility) to measure effectiveness
- Collaborate with Sales to support sell-in/sell-out and create compelling selling tools
- Oversee creation and distribution of POP materials and marketing tools with quality and cost control
- Lead budgeting and forecasting for trade marketing activities
- Manage relationships with external agencies, vendors, and partners
- Coordinate cross-regional alignment and share best practices
- Lead and develop the trade marketing and visual merchandising team
Zentrale Anforderungen
- 8–10 years in trade marketing or related roles
- Proven experience leading teams and cross-functional projects
- Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
- Excellent communication and stakeholder management
- Strong analytical mindset with data-to-insights ability
- Fluent in English; additional languages are a plus
- Advanced proficiency in Microsoft Office; digital platforms experience is a plus
- communication
- stakeholder management
- analytical thinking
- trade marketing
- visual merchandising
- campaign planning
Trade Marketing & VM Director Wholesale in Bioggio Arbeitgeber: Guess
Guess Europe HQ bietet eine dynamische und internationale Arbeitsumgebung, die sich auf das Wohlbefinden und die Entwicklung ihrer Mitarbeiter konzentriert. Mit einem starken Fokus auf Talentakquise und HR-Administration fördert das Unternehmen eine offene und multikulturelle Kultur, in der Teamarbeit und persönliche Entwicklung geschätzt werden. Die Mitarbeiter profitieren von Gesundheitsprogrammen, Schulungs- und Entwicklungsmöglichkeiten sowie von Rabatten auf Produkte, was Guess zu einem attraktiven Arbeitgeber macht.
