Employer Branding Specialist (m/f/d) in Wismar

For our client, a company of the thyssenkrupp Group in Wismar, we are currently looking for a People & Culture Specialist (m/f/d) with a focus on Employer Branding. Conceptualization and implementation of innovative campaigns, initiatives, and events (online & offline) to reach defined target groups. Creation and maintenance of content for social media channels, the career website, Kununu, and other platforms in coordination with the Head of People Acquisition & Experience and P&C Employer Branding partners. Planning, organization, and support of (virtual) trade fairs, university events, and internal employer branding activities for all target groups. Coordination of service providers for photo and video productions (recruiting and image purposes). Maintenance of the communication and event plan. Handling of administrative tasks such as bookings, invoice processing, and order processing. Collection and documentation of key performance indicators (KPIs) for success measurement (reach, engagement, application numbers). Close coordination with internal specialists and managers (e.g., Head of People Acquisition & Experience, expert areas, departments). Collaboration with external agencies and service providers. Planning and execution of employer branding activities. Development and integration of innovative methods and continuous adaptation of the quality and relevance of measures to changing market and technology requirements. Close collaboration and continuous coordination with all internal Coordinated implementation of campaigns, events, and content measures in employer branding with external stakeholders. Continuous adaptation of employer branding measures to current market and trend developments, new key performance indicators, and changing target groups and technology needs. Ensuring consistently relevant and effective campaigns, content, and events.

• Two-year vocational school training (focus on marketing, communication) or at least three-year specialized vocational training with many years of professional experience in the personnel/marketing field (e.g. personnel marketing, communication) as well as additional further training in the field of media or communication or acquired in another way
• Excellent German and English skills, both spoken and written.
• Proficient use of MS Office (especially PowerPoint, Excel, Word)
• Experience with social media tools, content management systems and possibly recruiting platforms (e.g. Kununu)
• Strongly organized, structured and team-oriented
• High willingness to learn and change
• Excellent communication skills and enjoyment of interacting with people
• A creative eye for modern layout, design, and editorial work
• High level of identification with TKMS, its products and corporate culture
• Experience in coordinating service providers and implementing photo/video productions
• Ability to collect key performance indicators in employer branding

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