Website Experience Sr. Director

Role overview

A senior leadership role owns the strategy and execution for a high-traffic website, guiding its evolution from a traditionally managed property toward an agentic experience model where AI handles content assembly, personalization, and optimization. Reporting to the VP of Marketing Operations, the position blends strategic ownership with hands-on work across roadmap, design, experimentation, and analytics. The leader directs product managers, UX designers, web analysts, and developers across multiple regions (remote within Brazil or the US).

Responsibilities

• Define and drive the multi-year vision and roadmap for the website experience, advancing an agentic operations model with clear human-in-the-loop guardrails.
• Own conversion rate optimization end-to-end: design experimentation strategy, prioritize A/B tests, run qualitative research and behavioral surveys, and translate findings into decisions.
• Lead website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions) using behavioral analytics, heat mapping, Amplitude, and Looker.
• Partner with product, content, and campaign stakeholders to align the site with launches and the broader marketing roadmap.
• Direct the website design and UX function, including a headless CMS-based design system and the Figma-to-code operating model, setting the quality bar for human and AI-generated output.
• Evaluate, pilot, and scale agentic AI and orchestration tools, and architect content and information architecture for SEO, GEO/AEO, and AI-driven discovery and personalization.

Requirements

• Seasoned digital or website leader with proven ownership of a large site and hands-on experience running experimentation programs.
• Deep expertise across web technology stacks, including analytics platforms, headless CMS, and design systems, managed end-to-end.
• Concrete experience applying AI or agentic technology to marketing or web workflows, including AI-assisted design-to-code pipelines in production.
• Track record leading cross-functional teams of product managers, designers, analysts, and developers across geographies.
• Strong point of view on where agentic AI creates leverage on a website versus where it introduces risk, with the ability to defend that position to varied audiences.
• Comfort with data-driven decision making, including funnel analysis, behavioral data, and experimentation methodology.

Benefits and work setup

• Remote-first flexibility with hybrid options available; the working model for the role can be discussed during hiring.
• Flexible scheduling that lets employees align work with time zones, team needs, and personal routines.
• Paid time off accruing after six months, plus additional annual days, tenure-based extra days, and a birthday holiday.
• Fully paid parental leave for all new parents, with extended leave and a phased return-to-work option for those who give birth.
• Health, dental, and life insurance coverage.
• Free premium wellness subscription with access to gyms, studios, digital fitness, and mental wellbeing resources, extendable to family members.
• Dedicated emotional wellbeing program offering therapy sessions and on-demand content.
• Home office reimbursement and access to career development platforms with personalized growth roadmaps.