Senior Global Marketing Manager, Innovation and Engagement, Panadol and Theraflu, Cough Cold and Flu
About the role
- Senior Global Marketing Manager, Innovation is a critical role on the Panadol and Theraflu Brands, driving the growth of our Cold Cough and Flu business.
- This role will report 50% to the Global Marketing Director, Innovation and Engagement Panadol and 50% to the Global Brand Lead Theraflu, and be responsible for end-to-end innovation – from the strategy development, insight identification, concept development, toolkit creation, full marketing mix programme and launch activation.
Role Responsibilities
- Deliver best‑in‑class, irresistible innovation programmes that bring to consumers our superior science in meaningful ways, achieving the innovation sales targets.
- Drive end‑to‑end innovation, managing pipeline development from concept generation to creation of fully adaptable toolkits for OUs, including shopper activation.
- Contribute to delivering focussed and meaningful global programmes covering all aspects of innovation including (1) differentiated channel pack architecture, (2) commercial innovation supporting pricing and promotion strategies, (3) superior and differentiated claims roadmap.
- Think beyond products into experiences and services.
- Contribute to the continuous optimisation of innovation plans and portfolio, proactively identifying opportunities to enhance delivery of toolkits and content to win across customers and channels.
- Support development of innovation guardrails and thresholds to enable innovation pipeline governance.
- Support the development and drive implementation of sustainability plans within innovation priorities.
Basic Qualifications
- Proven experience in managing and driving innovation projects, including growth opportunity identification, product development, and asset creation.
- Demonstrated ability to lead the development of new concepts and/or claims derived from robust consumer insights and data.
- Expertise in crafting impactful toolkits and communications that leverage consumer insights and are deeply anchored in the brand equity.
- Proven ability in developing integrated digital campaigns across paid/owned/earned with strong results.
- Demonstrated ability to manage complex projects with successful outcomes, within a matrix organisation.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Job Posting End Date:
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