Auf einen Blick
- Aufgaben: Leite globale Marketingaktivitäten und entwickle PR-Strategien für eine ikonische Uhrenmarke.
- Unternehmen: Hamilton, eine traditionsreiche Uhrenmarke mit innovativem Spirit und internationaler Reichweite.
- Vorteile: Attraktive Vergütung, internationale Zusammenarbeit und die Möglichkeit, kreative Projekte zu leiten.
- Weitere Informationen: Wachstumsorientierte Position mit der Chance, Teil einer legendären Marke zu sein.
- Warum dieser Job: Gestalte die Markenkommunikation und erlebe spannende Events in einem dynamischen Umfeld.
- Qualifikationen: Abschluss in Marketing oder Kommunikation und Erfahrung im internationalen Umfeld.
Das prognostizierte Gehalt liegt zwischen 60000 - 80000 € pro Jahr.
Company Overview
Founded in Lancaster, Pennsylvania in 1892, Hamilton creates watches with a unique balance of authenticity and innovation.
The brand has a storied history of synchronizing the first railroads, keeping time for aviation pioneers and U.
S. soldiers, and appearing in more than 500 movies.
Hamilton launched the world’s first electric watch in 1957 and the first LED digital watch in 1970.
As a member of the Swatch Group, Hamilton blends American spirit with Swiss precision.
Position Summary
We are seeking a talented and dynamic Communication & Brand Experience Manager to take ownership of all existing PR & event tools and to actively participate in the development of the brand.
The role will drive the company’s “pioneer spirit” in the markets through initiatives and communication outreach.
Responsibilities
- Develop 360‑global marketing activities to grow brand awareness at an international level (e. g., special product launches, seasonal campaigns).
- Lead movie and gaming promotions by being the point of contact for studios, overseeing marketing plans, consolidating results and reporting KPIs.
- Develop, evolve and distribute all PR tools (press texts, press kits).
- Act as the point person for PR managers in all countries, helping them implement the international PR strategy.
- Search and propose copywriters and distribute work according to expertise.
- Create global PR reports and analyses, consolidating all market results and proposing actions to improve outcomes.
- Establish and maintain strong relationships with key media across all channels.
- Host international media during global events.
- Lead speech writing and prepare responses to CEO interviews.
- Manage crisis communication in alignment with management.
- Manage Swiss press relationships and secure local press coverage.
- Develop global advocacy strategy (including content creators, friends of the brand and brand ambassadors) and be the main contact for all markets (approving profiles, defining activation calendar, overseeing budgets).
- Manage the museum watch collection and keep it updated.
- Manage movie watch consignment and partnership agreements.
- Develop global event concepts and follow through planning, execution and reporting in coordination with local marketing teams.
- Lead the Hamilton Behind The Camera Awards event organization and coordination.
Qualifications
- Bachelor’s or master’s degree in marketing, communication or hospitality.
- Several years of experience in marketing/communication.
- Good knowledge of the global media landscape.
- Experience with journalists, bloggers and influencers.
- Experience as a project leader.
- Experience in an international environment.
- Communicative, flexible, willing to take the lead, team player, hands‑on, independent, outgoing.
- Open‑minded, willing to work in an international environment.
- Proficient in Microsoft tools.
- Languages
- French and/or German speaker.
- Fluent in English both written and spoken.
- Other languages are an advantage.
- Location
- Longue-Rue / Länggasse 85, 2504 Biel/Bienne, Suisse (Bern)
- Company Address
- Hamilton International SA, Longue Rue 85 CH-2504 Bienne, Switzerland
- #J-18808-Ljbffr
Communication & Brand Experience Manager Arbeitgeber: Hamilton Watch
Hamilton ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und kreativen Umfeld zu arbeiten, das von Innovation und Tradition geprägt ist. Mit einer starken Unternehmenskultur, die Teamarbeit und persönliche Entwicklung fördert, sowie attraktiven Vorteilen wie internationalen Projekten und der Zusammenarbeit mit führenden Medien, ist Biel/Bienne der perfekte Standort für Fachkräfte, die ihre Karriere im Bereich Kommunikation und Markenentwicklung vorantreiben möchten.
