Marketing and Brand Director (m/f/x)
Marketing and Brand Director (m/f/x)

Marketing and Brand Director (m/f/x)

Teltow Vollzeit 72000 - 84000 € / Jahr (geschätzt) Kein Home Office möglich
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Auf einen Blick

  • Aufgaben: Lead global marketing and branding activities, optimizing strategies for growth and visibility.
  • Arbeitgeber: Join a tech-savvy brand builder in the DTC e-commerce space with a strong community focus.
  • Mitarbeitervorteile: Enjoy remote work options, a Macbook, and monthly vouchers for your favorite products.
  • Warum dieser Job: Be part of an innovative team, shaping the future of D2C marketing and product strategy.
  • Gewünschte Qualifikationen: 10+ years in B2C marketing, strong leadership skills, and a passion for storytelling.
  • Andere Informationen: Work from our modern Berlin office at least 3 days a week with free snacks!

Das voraussichtliche Gehalt liegt zwischen 72000 - 84000 € pro Jahr.

Description

#You is a young and ambitious technology-enabled brand builder in the field of direct-to-consumer e-commerce. Founded by an experienced team with a track record of launching and scaling DTC brands, we set ourselves apart with state of the art technology & operations, best in class marketing, creative content and a strong community of loving customers.

We are looking for a Marketing and Brand Director (m/f/x) to take responsibility for our global marketing and branding activities.

Your tasks

  • Work with the CEO as part of the leadership group
  • Plan and manage the marketing budget to optimize for short and long term ROI
  • Implement, monitor and continuously refine a comprehensive marketing strategy in order to drive profitable growth across our brands, maximize ROI and amplify brand visibility
  • Obtain ownership for our brands’ global product strategy, with a goal to innovate, improve customer lifetime value and grab category landmark whilst continuously increasing margins
  • Lead and enable our various marketing teams in steering their channels towards global KPIs, thereby fostering strong communities, deep influencer relations, high customer retention and a compelling brand reputation across European markets
  • Utilize analytics and data-driven insights to optimize channel strategies and drive continuous improvement into marketing operations
  • Present regular reports and be a sparring partner to the executive team, highlighting successes and areas for growth. Foster the implementation of various cross-departmental key projects in order to seek ongoing optimization and innovation of our marketing mix

Your profile

  • 10+ years of proven marketing success in a fast growing, international B2C business, ideally in a D2C startup environment
  • Holistic experience in marketing strategy and hands-on operational execution, particularly within performance marketing, influencer marketing, CRM and social media
  • Strong storytelling and brand positioning abilities with a particular passion for physical products, ideally in the home & living space. Prior experience in product management is a plus
  • Strong leadership, team-building and cross-functional management skills, with an ability to set a strong vision and lead by example
  • Strong focus on and proficiency with key marketing metrics. Ability to model, interpret and predict business performance
  • High comfort with taking and challenging investment choices, strong ability to take data-driven decisions
  • Strong work ethic, collaborative and supportive with high empathy and integrity. Comfortable in a fast moving environment with a hands-on attitude and strong result orientation
  • Fluency in English, German native speaking skills are a plus
  • Open to working from the Berlin office at least 3 days a week

Benefits

  • Steer our global marketing and product strategy on an executive level, being part of Hashtag You’s management team
  • Be at the forefront of our innovative D2C organization and get the chance to leave your own footprint
  • Receive your own Macbook and an annual BVG ticket
  • Benefit from regular 360° feedbacks and development paths
  • Get the opportunity to work both from home and in our modern, new office in Berlin – with free drinks and snacks and everything else you need
  • Take part in our team events
  • Benefit from our company pension scheme
  • Choose your favorite vouchers (Spotify, UrbanSports, Blinkist, WeShare, Rewe and many more) from our partner ‚Hrmony‘ for a certain amount every month
  • Receive a voucher worth €200 every 2 months to order your favorite products from us directly to your home
  • Get free access to mental health support via our cooperation partner OpenUp
  • Receive support when moving to Germany

#J-18808-Ljbffr

Marketing and Brand Director (m/f/x) Arbeitgeber: Hashtag You GmbH

At Hashtag You, we pride ourselves on being a dynamic and innovative employer that empowers our employees to shape the future of direct-to-consumer e-commerce. With a strong focus on personal and professional growth, our collaborative work culture fosters creativity and inclusivity, while our modern Berlin office provides a vibrant environment equipped with all the essentials for success. Join us to lead impactful marketing strategies, enjoy flexible working arrangements, and benefit from a comprehensive package that includes regular feedback, development opportunities, and unique perks tailored to enhance your work-life balance.
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Kontaktperson:

Hashtag You GmbH HR Team

StudySmarter Bewerbungstipps 🤫

So bekommst du den Job: Marketing and Brand Director (m/f/x)

✨Tip Number 1

Make sure to showcase your experience in performance marketing and influencer marketing during the interview. Prepare specific examples of how you've successfully driven growth in previous roles, especially in a D2C environment.

✨Tip Number 2

Familiarize yourself with the latest trends in the home & living space. Being able to discuss current market dynamics and how they relate to brand positioning will demonstrate your passion and expertise in the field.

✨Tip Number 3

Highlight your leadership skills by preparing to discuss how you've built and managed successful teams in the past. Be ready to share your vision for leading marketing teams towards achieving global KPIs.

✨Tip Number 4

Since data-driven decision-making is crucial for this role, come prepared with examples of how you've utilized analytics to optimize marketing strategies. This will show that you can effectively interpret metrics to drive business performance.

Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing and Brand Director (m/f/x)

Strategic Marketing Planning
Budget Management
Data-Driven Decision Making
Performance Marketing
Influencer Marketing
Customer Relationship Management (CRM)
Social Media Strategy
Brand Positioning
Storytelling
Leadership and Team Building
Cross-Functional Management
Analytical Skills
Business Performance Modeling
Collaboration and Empathy
Fluency in English
German Language Skills

Tipps für deine Bewerbung 🫡

Understand the Company: Dive deep into Hashtag You's mission and values. Familiarize yourself with their innovative approach to D2C e-commerce and how they leverage technology in their marketing strategies.

Tailor Your CV: Highlight your 10+ years of marketing experience, especially in B2C and D2C environments. Emphasize your hands-on operational execution skills and any relevant achievements in performance marketing and influencer relations.

Craft a Compelling Cover Letter: Use storytelling to showcase your passion for brand building and physical products. Discuss how your leadership style aligns with the company's vision and how you can contribute to their global marketing strategy.

Showcase Data-Driven Insights: Prepare examples of how you've utilized analytics to drive marketing decisions in the past. Be ready to discuss specific metrics you've improved and how they contributed to business growth.

Wie du dich auf ein Vorstellungsgespräch bei Hashtag You GmbH vorbereitest

✨Showcase Your Marketing Expertise

Be prepared to discuss your 10+ years of marketing experience in detail. Highlight specific campaigns you've led, particularly in performance marketing and influencer marketing, and how they contributed to business growth.

✨Demonstrate Leadership Skills

Since this role involves leading various marketing teams, share examples of how you've successfully built and managed teams in the past. Emphasize your ability to set a vision and inspire others to achieve it.

✨Data-Driven Decision Making

Prepare to discuss how you utilize analytics and data to inform your marketing strategies. Be ready to provide examples of how data-driven insights have led to improved ROI and customer retention in your previous roles.

✨Passion for Brand Storytelling

Express your passion for brand positioning and storytelling, especially in the home & living space. Share any relevant experiences where you successfully crafted a compelling narrative that resonated with customers.

Marketing and Brand Director (m/f/x)
Hashtag You GmbH
H
  • Marketing and Brand Director (m/f/x)

    Teltow
    Vollzeit
    72000 - 84000 € / Jahr (geschätzt)

    Bewerbungsfrist: 2027-03-19

  • H

    Hashtag You GmbH

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