h3Senior Product Marketing Exhibitions Specialist /h3 /brpSécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide. /p /brpFor the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team. /p /brpGlobal objectives: /p /brul /brliDrive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales. /li /brliDevelop and maintain marketing and sales materials for existing and new products and applications. /li /brliDevelop product marketing communication using various communication channels to promote ESS and its respective products. /li /brliWork with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams. /li /brliProvide marketing inputs and product communication materials to support Product Line Managers and Sales. /li /br /ul /brh3Key responsibilities: /h3 /brul /brliDevelop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager. /li /brliContribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities /li /brliDevelop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content. /li /brliCollect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers. /li /brliDevelop product training materials with Product Line Managers and support training for the worldwide Sales network. /li /brliMaintain product documentation for intranet and corporate purposes. /li /brliCoordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team. /li /brliDevelop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities. /li /brliContribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials. /li /brliSupport the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication. /li /br /ul /brpbRequirements /b /p /brul /brliFurther education in industrial product marketing /li /brliDegree in marketing, communications, business or a technical field; equivalent professional experience will also be considered. /li /brliAbility to understand electronic products and translate technical information into clear customer-facing content. /li /brliSolid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment. /li /brliExperience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams. /li /brliExperience coordinating projects and stakeholders across different countries or functions. /li /brliExperience in product marketing, marketing communications or sales enablement for technical products. /li /brliGood knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission distribution, renewable energy and e-mobility. /li /brliInterest and ability to understand DC and AC power systems and corresponding product needs. /li /brliExcellent project management, organizational and problem-solving skills. /li /brlibExcellent written and verbal communication and presentation skills. /b /li /brliAbility to translate technical information into clear marketing messages and customer benefits. /li /brliProven ability to think creatively, identify and resolve problems. /li /brliExperienced to work under pressure and meet deadlines. /li /brliProficiency in MS-Office programs. /li /br /ul /brpWe fosterflat hierarchiesanddirect communication, enabling quick decisions and strong collaboration across all levels. You’ll be trusted with real responsibility and encouraged to take initiative, with plenty of opportunities to grow both personally and professionally. /p #J-18808-Ljbffr
Senior Product Marketing & Exhibitions Specialist in Genève Arbeitgeber: HaslerRail
Die Sécheron Hasler Gruppe ist ein hervorragender Arbeitgeber, der seinen Mitarbeitenden nicht nur ein sicheres und unbefristetes Arbeitsverhältnis bietet, sondern auch die Möglichkeit, in einem dynamischen Team an innovativen Bahninfrastrukturprojekten zu arbeiten. Mit einem strukturierten Einarbeitungsprogramm, attraktiven Weiterbildungsmöglichkeiten und einer modernen Arbeitsumgebung in Frankfurt am Main fördert das Unternehmen die persönliche und berufliche Entwicklung seiner Mitarbeitenden und sorgt für eine ausgewogene Work-Life-Balance durch 30 Tage Urlaub pro Jahr.
