Social Media + Digital Advertising Coordinator

The ideal candidate will combine strong storytelling skills with a data-driven mindset, a keen eye for design, and a deep understanding of current digital trends.

Key Responsibilities:

Social Media Management:

• Develop, manage, and execute a content calendar across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, etc.)
• Create high-quality visual and written content in line with Haut-Lac s voice, mission, and brand identity
• Engage with the school community by responding to comments and messages in a timely and professional manner
• Track, analyse, and report performance metrics to inform strategy and enhance engagement

Digital Advertising:

• Coordinate with Haut-Lac s digital advertising agency on campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube
• Assist in planning, briefing, and reviewing ad creatives and messaging
• Monitor campaign performance and ensure alignment with admissions and marketing objectives
• Regularly report on ROI, KPIs, and optimisation opportunities

General Communications Support:

• Assist with photography, videography, and content creation during school events for digital use
• Ensure a consistent, professional school brand image across all online platforms
• Collaborate with the Admissions, Marketing, and IT teams to align communications with wider school goals

Qualifications & Experience:

• Bachelor s degree in Communications, Marketing, Media, or related field
• Minimum of 2 3 years experience in social media and/or digital advertising
• Proficiency in Meta Business Suite, Google Ads Manager, Canva/Adobe Creative Suite, and analytics tools
• Excellent writing skills in English; French is an asset
• Experience in an educational environment is a plus

Key Skills:

• Excellent interpersonal and communication skills
• Creativity and a strong sense of visual storytelling
• Comfortable speaking on camera
• Well-organised with strong attention to detail
• Ability to work independently and meet deadlines
• Flexible, proactive, and collaborative in a fast-paced environment

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