Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

Job Description

In this role, you have the opportunity to drive the category and commercial performance in the DACH region through data-driven decision-making, actionable insights, and integrated research execution. You will act as the primary insights partner to the DACH Commercial Leader, connecting performance tracking, consumer understanding, and local business priorities to the broader Western Europe strategy.

Your role:

• Acting as a strategic advisor to the DACH commercial team, facilitating cross-functional workshops (e.g., Zone Dialogue, Marketing Planning, Think Big), coaching local teams, and embedding insights into all key business moments.
• Leading performance reporting (market growth, market share, sell out, rotation, stock, distribution, etc.) with tools like GfK, Nielsen, identifying trends, supporting trade story development, and managing escalation of tool or data issues when needed.
• Managing end-to-end research initiatives (e.g. consumer validation, shelf tests) – from scoping to delivery-ensuring findings are translated into relevant and timely business decisions.
• Closing consumer and shopper knowledge gaps through cost-effective research, sharing insights via factbooks or activation moments, and supporting retail/channel strategy development using sources such as Mintel and Kantar.
• Supporting zone-level initiatives such as performance reviews, brand strength workshops, or pilot projects, while scaling best practices from other zones and ensuring all knowledge is uploaded in platforms like Eureka.
• Managing the insights budget and local supplier relationships, with accountability for prioritization, execution, and governance of data inputs.

You are a part of
The DACH commercial team while collaborating with the regional Western Europe Insights & Analytics (CICA) team. You will be deeply connected to category, marketing, and sales stakeholders, acting as the insights engine that bridges local decisions with regional ambition. You will also collaborate with other Zone Business Partners to ensure consistency and shared learning across markets.

You\’re the right fit if:

• University degree (Master preferred) with 5-7 years of experience in insights & analytics, category management, or strategic marketing in FMCG , consumer health sectors or in a market research agency (e.g. GFK, Nielsen)
• Fluency in German and excellent communication skills in English
• Strong experience with performance reporting tools (e.g., GfK, Nielsen, Power BI) and transforming complex data into clear recommendations
• Proficiency in Microsoft Excel and good awareness of Power BI and other data visualization tools
• Solid understanding of research methodologies, shopper/consumer insight generation, and category analysis
• Proven ability to engage and influence senior stakeholders and work cross-functionally in matrix organizations
• Experience managing research budgets and local supplier relationships
• Based in (or willing to relocate to) Hamburg, with full availability for in-person collaboration

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This is an on-site position based in Hamburg, Germany.

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