Principal Product Manager, Engagement & Retention (f/m/x)

Principal Product Manager, Engagement & Retention (f/m/x)
Principal Product Manager, Engagement & Retention (f/m/x)
Berlin, DE
2024-07-02T21:52:52Z
2025-07-03T03:42:04Z

HelloFresh SE

Vollzeit
Vollzeit

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Principal Product Manager, Engagement & Retention (f/m/x)

Category Product Management – Tech Location Berlin, Germany

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

JOB DESCRIPTION

The role

As a Principal Product Manager in our Engagement Alliance, you will be responsible for improving our customers‘ ordering experience across our iOS, Android and Web products, helping them make the most of their Hellofresh subscription to meet their individual needs. You’ll do that by developing a deep, data-driven understanding of our customers‘ problems and motivations and creating personalised, easy-to-use, engaging digital experiences. You’ll influence some of the most visited pages on our digital products, such as the home page, with millions of weekly visits from customers around the globe planning their upcoming Hellofresh boxes. Through that, your job is to improve engagement with our digital experience and long-term retention for our biggest brands.

You will be an individual contributor who will define the long-term vision, set data-driven roadmaps to get there and own the technical delivery of new features. In this strategic role, you’ll collaborate closely with your cross-functional team, commercial stakeholders and senior leadership to drive the right investments in the next few years.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes" but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Articulate a long-term vision for customer ordering journeys to drive retention and loyalty.
• Define, plan, and deliver user-centric strategies that have the potential to generate measurable impact for our business.
• Own a multi-year roadmap to deliver against your strategies and vision.
• Lead and collaborate with a cross-functional team of Engineers, Product Designers, Researchers, Product Analysts, and senior business stakeholders.
• Relentlessly prioritise your roadmap to deliver results, balancing the short and long-term needs of customers and business.
• Set up processes to work with an agile team and drive continuous improvement.
• Mentor junior colleagues and help raise the bar for the product management craft at Hellofresh.
• Be part of the Engagement alliance leadership team and shape our company’s overall product & strategic direction.

What you’ll bring

• Consumer-facing product experience: Proven track record of delivering high-impact products and features across iOS/Android/Web platforms from concept to launch, focused on increasing customer engagement and retention. You are experienced in iterating fast and adopting a rapid experimentation approach.
• Data-driven: A strong data sense for interpreting trends and translating them into insights for data-driven decision-making. Data first approach, always.
• Strategic Thinking: Strong analytical and strategic thinking abilities, translating market dynamics, customer needs, and competitive positioning into actionable product plans.
• Collaboration and Communication: Excellent interpersonal and communication skills, collaborating effectively with stakeholders at all levels of the organisation and inspiring cross-functional teams to achieve product goals.
• Leadership and Team Management: experience in leading and developing high-performing product teams is a plus, but not mandatory.

What we offer

Elevate your lifestyle! Join one of Europe’s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Plus, we’ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 onsite gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!

#PRODUCT

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action – from developing new recipes to constantly improving our process of getting dinner to our customers‘ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual’s race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it’s like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe:EUaccommodations@hellofresh.com.

• APAC: APACaccommodations@hellofresh.com