Overview
In this role you will spearhead HelloFresh’s marketing in the DACH region, shaping brand strategy, growth experiments, and product-led initiatives to drive long-term brand equity. You’ll collaborate with cross-functional teams and the CEO to scale brand storytelling, refine positioning, and partner with creators and platforms. This is a chance to influence growth at scale, beyond traditional performance marketing, within a global, diverse organisation.
Leistungen / Benefits
- wellbeing programmes
- flexible working hours
- remote options
- childcare support
- employee discounts
- pension contributions
Verantwortungsbereiche
- Lead regional brand activation and storytelling to build brand love at scale
- Partner on product marketing strategy, positioning and GTM with local and global teams
- Design and scale experimentation and innovative marketing models for growth
- Create product-led growth pathways integrating brand, CX, and digital experiences
- Define regional positioning and audience strategies to strengthen differentiation in DACH
- Develop high-impact partnerships with creators, talent, and cultural platforms
- Serve as a core member of the DACH Leadership Team, guiding customer-centric decision-making
Zentrale Anforderungen
- 8–10 years in senior data-driven marketing, growth, or brand leadership roles
- D2C leadership experience in e-commerce or food (subscription a plus)
- Strong understanding of DACH consumer behavior and partner networks
- Budget management of multi-million-euro budgets across markets
- Fluency in German is a strong plus
- Proven track record designing and scaling growth initiatives tied to customer value and business outcomes
- Customer-first mindset
- Team-building and mentoring
- Data-driven decision making
- Product-Led Growth
- Growth strategy and experimentation
- Brand positioning and storytelling
Chief Marketing Officer - DACH in Krefeld Arbeitgeber: HelloFresh
HelloFresh Group ist ein hervorragender Arbeitgeber, der eine dynamische und inklusive Arbeitskultur fördert, in der Teamarbeit und diverse Perspektiven geschätzt werden. Mit einem Standort in Berlin bietet das Unternehmen nicht nur ein wettbewerbsfähiges Gehalt und umfassende Sozialleistungen, sondern auch zahlreiche Möglichkeiten zur beruflichen Weiterentwicklung durch interne Schulungen und die HelloFresh Academy. Die flexible Hybridarbeitsweise und die Unterstützung für Familien machen HelloFresh zu einem attraktiven Arbeitsplatz für alle, die in einem innovativen Umfeld arbeiten möchten.
