Senior Product Marketing Manager – Activation & Retention (m/f/x)

Senior Product Marketing Manager – Activation & Retention (m/f/x) role at HelloFresh. Based at our Berlin HQ, you’ll join the International Product Marketing team (part of the Global Brand team) and collaborate with Product and Active Customer Commercial teams. Your mission is to define, measure, and enhance the critical moments that transform new customers into loyal advocates, owning the post-conversion customer journey (onboarding, activation, and habit formation) to drive sustained product usage and global growth.What You’ll DoDeliver Onboarding Excellence: Partner with the Early Customer Journey product and commercial teams to design, implement, and optimize onboarding to reduce time to value and resolve friction points.Drive Retention Strategies: Develop and execute long-term retention & habit-building strategies, with a focus on increasing Customer Lifetime Value and reducing churn across the user base.Lead Customer Journey Communications & Messaging: Own the communications strategy across the early customer journey and craft messaging informed by A/B testing to remove barriers, increase comprehension, and drive key retention behaviors.Collaborate Cross-functionally: Act as a strategic partner to Product, UX, and Commercial teams, driving cross-functional alignment and influencing roadmap decisions that support activation and retention goals.What You’ll BringA Strategic & Passionate Lifecycle Product Marketer: 6+ years in Product Marketing (B2C or B2B), Lifecycle Marketing, Retention Manager, Product Management, or similar roles with a heavy focus on lifecycle and customer journey optimization.An Expert in Customer Journeys and Lifecycle Marketing Strategies: Deep expertise in crafting and executing successful lifecycle strategies, ideally within app-based platforms or consumer-focused brands.Highly Experienced in Product-led Growth: Direct experience with shaping activation and retention strategies in a product-led go-to-market motion.Highly Analytical and Proficient in Experimentation: Expert in understanding customer behavior through data – analyzing retention curves, defining retention metrics, etc. Familiar with hypothesis building, testing, and experimentation to optimize product and marketing tactics.A Master Collaborator: Proven ability to partner effectively with Product and Commercial teams, influencing product development with a customer-centric mindset. You excel at leading diverse, cross-functional teams in a global setting.Customer-Obsessed: Deep understanding of user psychology and an unwavering passion for solving customer problems.An Exceptional Executor: Strong project management skills to juggle multiple initiatives across diverse domains.A Messaging Expert: Master of messaging and positioning, able to craft clear, compelling narratives that captivate customers and drive them to action.What We OfferA diverse global community of 90+ nationalities.Enjoy a competitive compensation package that includes a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.Exclusive discounts on HelloFresh boxes and office meals.Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.Well-being benefits including mental health support, transportation perks, and access to wellbeing platforms.How to ApplyAre you up for the challenge? Please submit your complete application including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionProject Management, Business Development, and Supply ChainIndustriesManufacturing, Consumer Services, and Food and Beverage Services #J-18808-Ljbffr