Finde einen Job 
Finde eine Ausbildung 
Top Arbeitgeber 
Top Universitäten 
FĂĽr Unternehmen Auf einen Blick
- Aufgaben: Lead product marketing strategies for HelloFresh's diverse portfolio across 18 markets.
- Arbeitgeber: Join HelloFresh, a fast-growing tech powerhouse based in Berlin with a global community.
- Mitarbeitervorteile: Enjoy competitive pay, hybrid work, wellness perks, and discounts on HelloFresh meals.
- Warum dieser Job: Be part of a dynamic team driving innovation in food products and digital marketing.
- GewĂĽnschte Qualifikationen: 6+ years in product marketing or brand management, preferably in eCommerce or food sectors.
- Andere Informationen: Diverse experiences are valued; we want to hear from you even if you don't meet every requirement.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
The role
As Senior Manager for International Product Marketing you will be part of the Global Brand Team based in our Berlin headquarters. You’ll be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets, closely collaborating with various stakeholders from Product, Marketing and Creative Teams.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
- Support the expansion and strengthening of HelloFresh group’s product offering through strategic initiatives and go-to-market plans.
- Provide insights for new product development and growth of existing products.
- Develop product positioning that aligns to USP’s across the HFG brand portfolio, in close alignment with Global Brand Strategy.
- Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps.
- Collaborate with Strategic Product and Marketing Communication teams to deliver product messaging that reinforces brand benefits, drives product marketing and commercial metrics.
- Consult on product-related consumer research projects, working closely with the Global Consumer Insights team.
What you’ll bring
- Relevant university degree in Marketing, Business or other related field of study.
- 6+ years‘ experience in Product Marketing, Brand Management, Marketing Communications, or product management, preferably in eCommerce and/or food products.
- Proven track record of developing product marketing plans from positioning through to execution and demonstration of its impact.
- Experience in & knowledge of digital marketing channels and proven track record of successful new product launches.
- Experience mining various data sources and connecting them to form tangible insights.
- Ability to stay focused, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment.
- Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions.
What we offer
Elevate your lifestyle! Join one of Europe’s fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we’ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
#J-18808-Ljbffr
Senior Product Marketing Manager (m/f/x) Arbeitgeber: Hellofresh
Kontaktperson:
Hellofresh HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Product Marketing Manager (m/f/x)
✨Tip Number 1
Familiarize yourself with HelloFresh's product portfolio and brand positioning. Understanding their unique selling propositions (USPs) will help you articulate how your experience aligns with their goals during the interview.
✨Tip Number 2
Network with current or former employees of HelloFresh, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach.
✨Tip Number 3
Prepare to discuss specific examples of successful product marketing campaigns you've led. Highlight your ability to drive engagement and growth, as this is crucial for the role.
✨Tip Number 4
Stay updated on trends in eCommerce and food products. Being knowledgeable about the latest market developments will demonstrate your passion for the industry and your readiness to contribute to HelloFresh's growth.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Product Marketing Manager (m/f/x)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Product Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experiences in product marketing, brand management, and eCommerce. Use specific examples that demonstrate your success in developing product marketing plans and launching new products.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background and skills can contribute to HelloFresh's growth and how you align with their values of diversity and innovation.
Include Salary Expectations: As requested in the job posting, be sure to include your salary expectations in your application. This shows transparency and helps set the stage for future discussions.
Wie du dich auf ein Vorstellungsgespräch bei Hellofresh vorbereitest
✨Showcase Your Strategic Thinking
As a Senior Product Marketing Manager, you'll need to demonstrate your ability to develop strategic initiatives. Prepare examples of past projects where you successfully created go-to-market plans and how they contributed to product growth.
✨Highlight Your Collaborative Skills
Collaboration is key in this role. Be ready to discuss how you've worked with cross-functional teams, especially in eCommerce or food products, to drive product marketing efforts. Share specific instances where your influence helped achieve team goals.
✨Demonstrate Data-Driven Insights
The ability to mine data for insights is crucial. Prepare to talk about how you've used various data sources to inform product positioning and marketing strategies. Highlight any successful product launches that were backed by solid data analysis.
✨Emphasize Adaptability in Fast-Paced Environments
This role requires managing multiple deliverables simultaneously. Share experiences where you successfully prioritized tasks in a fast-paced setting, ensuring that you met deadlines while maintaining high-quality work.
